Ningbo Zhongtai Zhongqing Detonated This Summer Shopping Craze &Nbsp; Shopping Mall Promotion Information Overview

Zhongqing is the usual practice of Ningbo shopping mall. Promotion The project is also a long sales promotion campaign. From today until Sunday, the "zhongzhongqing" of Yintai and two hundred stores will be opened in Ningbo. Market The grand drama of Zhongqing activities.

Efforts to keep pace with store celebrates

The weight of the Zhongqing festival in Ningbo is definitely a year to year. Ningbo The business community now has a saying that in the first half of the year, Zhongqing and the second half of the year rely on shops. The two can be called "the biggest sales promotion of the year".

Since the beginning of June, new world department stores, new Hualian, Yintai and other shopping malls have launched annual Zhongqing series of promotional activities. According to convention, Zhongqing is generally divided into two stages, namely, the preheating stage and the climax part. From today until Sunday, the Zhongqing festival of Yintai and two hundred stores will open up the grand drama of Zhongqing activities in Ningbo shopping mall.

Reporters learned yesterday that the annual celebration activities started today are not only promotion efforts and brand participation, but also consistent with the celebrations of the celebrations.

"Promotional efforts are much larger than the May Day holiday. Compared with last year's pure" full ", this year's return can be returned to 5% on this basis, and the four stores in Ningbo can be accumulated across stores, so that consumers can list the commodities they need. In order to celebrate Zhongqing this year, we also specially adjusted the layout of shopping malls in May and introduced many new brands. Qian Yingna, director of the planning department of Yintai department store, told reporters that the annual celebration of the four store in Ningbo will start from today until Saturday.

"3200 yuan for 6000 yuan, 2500 yuan for 4500 yuan..." Incomparable promotions in four stores of Yintai department, the first wave of shopping frenzy in Yongcheng was launched this summer.

Two hundred the intensity of Zhongqing activities is quite large this year. The lowest discount is equivalent to 76% off of the original price. The activity time lasted from today until Sunday. "In order to celebrate this year, we specially opened a supplier conference. Apart from gold and watches, almost all brands participated in this year's celebration. The promotion efforts were basically the same as last year's celebration." Dade Fu, head of the store's planning department, said.

"Zhongzhongqing is a summary of the sales situation in the first half of the year. Next, the store may enter a period of relatively slow sales. It is very important for customers to keep their customers." Dade told reporters.

It is difficult to follow the actual sale of Shanghai.

What kind of sales promotion should be taken this year? Once the Ningbo shopping malls have some big sales, this is due to the exposure of the fictitious original price behavior of the national development and Reform Commission's price department in Beijing, Shanghai and other places in the late April. Since then, the major shopping malls in Shanghai have implemented the real price sale, and all the goods have been labeled with new prices, many of which are only half the original price.

Shortly after the implementation of the real sale in Shanghai, Ningbo Zhongqing celebrated its opening in the year. Did the sales promotion of the Zhongqing Ningbo store change? Did the Ningbo real estate sales Ningbo business follow suit?

"At present, there has not been any change. The sales promotion method in Zhongqing this year is still the same as" last year ". The head of a shopping mall said.

"However, there is a premise for the implementation of the real sale of all department stores in Shanghai, that is, the price department takes the lead, and the original prices of all goods in the Shanghai area are all downgraded, and the ability to rely on a shopping mall is impossible. Because the prices of the same goods must be unified in the A shopping mall and the B shopping mall, it is impossible for a company not to discount the price 500 yuan, while the other price 1000 yuan to fight 50 percent off, which will lead to the disorder of the price system.

A person in charge of the Marketing Management Office of the City Trade Bureau told reporters that it is feasible to achieve real sales in Ningbo shopping mall just like Shanghai. "At present, the overall situation of Ningbo shopping malls in terms of price promotions is relatively good, but there are also some enterprises that do not do enough price self-examination because of relatively relaxed management. "Real sale" is a better way of sales. At present, Gome and Suning in Ningbo have also begun to try and explore. If the work of self inspection and functional departments' nuclear price can be in place, Ningbo department stores can also achieve real sales.