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T-Shirt Online Entity Difference Is &Nbsp; Price Difference Comes From Invisible Cost.

2011/7/6 16:36:00 61

In summer, cotton T-shirts have become the first choice for many young people. Smart shoppers can easily find that an ordinary cotton T-shirt is far from the price of shopping malls and online shopping.

Van guest

On the brand shopping website such as Bong and so on, 29 yuan T-shirt sold well, but the T-shirts in the mall are basically around two hundred or three hundred yuan or more expensive.

Consumers can not help asking, how much of the money we have taken is really paying for T-shirts?

Doubled the value of the mall.

The author observed yesterday in Central South, Qun Guang, new world and other shopping malls. As a basic cotton T-shirt, Euro sells 399 yuan, ONLY sells for 249 yuan, the ladies house sells for 428 yuan, the natural element sells for 328 yuan, and the Vigny bear sells 498 yuan......

I want to buy a T-shirt less than 100 yuan. I can't find it anywhere.

Why can twenty or thirty yuan be bought online?

Market

But it cost hundreds of dollars? The answer of the salesperson is: "the brand is different, the price is certainly not the same."

"It's expensive to sell quality checks in shopping malls, of course!" "our brand is the price, and it sells more than 800 yuan next door!"

The price of two T-shirts is rising.

The author will buy a $29 T-shirt and a brand of 399 yuan in the mall.

T-shirt

Li Juan, who has been engaged in clothing wholesale for many years in Hanzheng Street, is appraise.

Li Juan owns his own garment processing plant and can accurately estimate the cost of two T-shirts.

The 29 yuan T-shirt is made of cotton knitted fabric, the price is 70 yuan /kg, the material is 140g, and the fabric cost is 9.8 yuan.

Chest printing is conventional offset printing, with a cost of about 3 yuan.

Because it is basic, there is no special technology, the processing cost is about 5 yuan.

The cost of logo, trademark and tag is about 1 yuan.

So the cost of the T-shirt is about 19 yuan.

That 399 yuan T-shirt, combed cotton, the price of 220 yuan /kg, clothing materials for 140g, fabric cost of about 30 yuan.

The rest cost is equivalent to the previous one, and the cost of the T-shirt is about 40 yuan.

Li Juan said the expensive T-shirts are mainly fabrics, cutting and processing costs.

But the price of these T-shirts in shopping malls is usually 7-8 times the cost price.

So consumers should be clear that when you pay the bill, you just get the 1/5 or 1/6 on the label, or even less.

Price difference comes from invisible cost.

Ying Jie, a senior seller of Taobao, told me that the Internet can sell tens of dollars of T-shirts, eliminating the middle link.

Compared with the Amoy brand, the price advantage of the market shops is more obvious, because the cost of brand maintenance is omitted, the cost source is the cost of production and pportation.

The traditional brand and the electronic commerce take a completely different path.

Most of the brand stores are in the bustling areas of the city, which will inevitably bring about various kinds of invisible expenses, such as brand maintenance costs, venue rents and so on.

Besides, the quality assurance and after-sales service of brand clothing can also be regarded as invisible cost.

These eventually passed on to consumers.