Sports Brand Clothing Collective Price Increase
According to Hong Kong media reports, under the global inflation environment, retailers are generally under the pressure of raw materials, labor and rents, but only by raising the price to pass on the cost. However, the prices of a number of mainland sports brands such as Lining and Anta rose by one to 20% in the short term, causing market doubt.
Lining has been rising again and again without help.
Recently, Lining, who had lost sales and profits in the first half of the year, raised the average retail price of clothing and shoes by more than 10% in the fourth quarter of June. In the third quarter, the average price of its products has increased by 10% annually. But price increases do not help to increase sales. As the cost goes up and expenditure increases, the market doubts consumers will continue to pay for it.
Anta will increase its price by no more than 1.
The price of products rose and went up more than Lining's. Anta, PEAK and 31st degree were joined in the collective price rise. Anta recently announced the average price of the sports shoes and clothing in the fourth quarter of the year, a double-digit increase compared with the same period last year. The growth of the first two quarters of the retail price has reached the number of units per unit, and the third quarter has broken 10%. It has already had a gap with the company's earlier commitment that the annual price increase will not exceed 10%.
In the third quarter of, the average price of the product will increase, and the average price of clothing and footwear products will be double digits and high single digit growth. The price of footwear and clothing has increased by 5% to 10% over the past year.
31st degree and PEAK also announced before.
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