The Four Main Directions Of The Second Entrepreneurial Upsurge Of Electronic Commerce

For the traditional enterprises have not yet entered the 4 recommendations of the electricity supplier:

1. open a shop in the name of Taobao in the name of the company, and begin to face online consumers.

2. build an online shopping mall instead of the current corporate website to integrate the supply chain.

3., establish online channels: let your products enter Dangdang Bank of excellence.

4. market promotion: small scale test water SEM+cps promotion; training electronic business team, achieve 100 single / day hair.

　 One of the direction of Entrepreneurship: Tradition brand Distributor for online sales

Opportunity: there are tens of millions of traditional enterprises in China. Electronic Commerce Every e-commerce of traditional enterprises needs online distributors.

Case: miss A, the customer service of the Xiu Xiu net, 2 years of e-commerce experience, resigned and started business last year. BELLE The Taobao franchisee of e-commerce can sell 10% pairs of BELLE shoes by selling pictures from BELLE e-commerce department. After half a year's hard work, 10 pairs of hundred pairs of shoes can be sold every day, with a monthly income of around 5000.

Now, the electronic business platform has 5 levels for traditional enterprises to sell: 1, selling pictures: no warehouse, no goods; 2, selling and marketing: goods without warehouses; 3 selling goods: goods with warehouses; 4 selling supply chains: eating stocks, buying goods in cash, the most powerful business providers, the most reliable; 5 selling brands: let manufacturers design and produce exclusive and value-added commodity brands for you.

　 Two of entrepreneurial orientation: selling online stores around the traditional store resources.

Chance point: most stores in the future will sell online, whether they are chain stores or personal stores, so the future stores will combine online sales, which will also bring many opportunities for individual entrepreneurs.

Case: Mr. B, originally in the marketing department of the electronic commerce company, because of a clothing store for a middle-aged woman in Shenzhen's East Gate family, he was relying on the store and contracted its Taobao store. Because Dongmen's clothing store has stock clothing, after photographing, mapping, uploading began selling. Start business half a year to achieve 4 drill, about 100 per day, monthly income over 10000.

AI's data show that: 34.2% of North American retailers have adopted the "online order / store pick up" mode, but Chinese traditional large enterprises have not yet been able to place orders under their B2C website or Taobao mall store, and then pick up goods in their chain stores. In the future, China's e-commerce will come to this day, and most of the entities will be combined with e-commerce.

　　 Three of Entrepreneurship: Taobao flagship store, which is outsourcing traditional businesses.

Opportunity point: because many traditional enterprises have no talent or ability to do e-commerce, they choose to outsource Taobao mall stores. There will be a lot of outsourcing enterprises.

Case: Mr. Liu, a clothing manager of any Southern China fashion e-commerce company, is very familiar with offline sales and e-commerce. Mr. Liu contracted a sales line of 2 hundred million clothing company Taobao flagship store next year. The terms of cooperation were: Taobao's sales volume was promised 2 million yuan per year, and the manufacturer paid him 20% times in a fixed proportion of service charge. He was responsible for customer service, online promotion, promotion and planning operation. Because of the high popularity of the clothing brand, he completed about 1000000 sales in the first year, basically able to feed his own small team.

Summing up the reasons for the bad sales of billions of lines sold on the line and including Taobao's official stores every year: 1, ideological problems: we have not yet found the online and offline solutions to the contradictions, and are unwilling, unable or unable to make great efforts to do business. The boss does not really value it; 2, the system is inefficient and inflexible, and is not suitable for the development of the electricity supplier.

　 Four of Entrepreneurship: the sole distributor of the network.

Opportunity point: traditional brand enterprises should be an electric provider, and they are highly risky and can not get the best players. Outsourcing with experienced e-commerce teams is a good choice. Like offline dealers, there is a great demand for traditional enterprises to develop online distributors.

Case: Mr. Li is the director of the business of 4A advertising company. He joined a friend to set up an e-commerce outsourcing operation company to undertake the online dealer function of a traditional cosmetics business: Taobao shop, B2C website and online distribution channel. The terms of cooperation are: outsourcing companies earn gross profit margins and profit margins are higher, but outsourcing companies will independently assume almost all of the business functions such as warehousing, logistics, customer service, operation and promotion. Due to cash sales, the price advantage of cosmetics supply links is obvious, and the Internet sales in the first year are nearly 500 yuan.

Gong Wen Xiang

The Shenzhen municipal government specially appointed the Internet project appraisal expert and the E-Net columnist. Thirty to fifty, founder of e-commerce company, former vice president of walking show network.