Shenzhen Dreamworks: The Development Of Garment Industry From The Perspective Of Trade Fair

Mention Chinese clothing and have to mention Shenzhen. This prosperous land has made many costumes dream. As we all know, the clothing industry in Shenzhen started in the early days of the special economic zone. With the incense in the 80s of last century, Garment industry in Hong Kong In recent years, the rapid development of the interior industry has formed a strong position in the domestic market after the low tide of garment industry in the middle of 90s and the rapid development and consolidation of fashion brands at the beginning of this century.

After more than 20 years of development, the clothing industry in Shenzhen ranks the top of China's large and medium-sized cities, showing a good momentum of steady development as a whole. Relying on its unique immigration culture and pioneering spirit, the industry has entered a period of core competitiveness relying on knowledge, wisdom, creative design, efficient production and scientific management.

How do you think about Shenzhen only in women's clothing, that you have been behind the times. In recent years, in addition to strong and powerful Ma Si Phil, Ying Er, Yi Hui and Song Li Si and other women's clothing brands, Shenzhen's men's wear, led by the brand of "DAL", is also rapidly starting nationwide.

In the past 10 years, we have passed the international brand clothing of China (Shenzhen). Fashion Fair (hereinafter referred to as "Shenzhen trade fair"), I see. Shenzhen brand Rapid development. What is the current situation of Shenzhen's clothing industry? Where is the advantage of regional brand? How to transform big brands? How does a small and medium sized brand identify its position? What are the new changes in Shenzhen's clothing industry in the future? At the Shenzhen Fair 2011, we looked for the answer again.