"Fast Fashion" And Big Hand

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It has been rumoured that the fashion brand H&M will work with the high-end brand Versace (Versace) to launch the "Versace for H&M" series.

In Milan men's wear week, Versace design director Donna Tara.

H&M

Tasted the "sweetness" of H&M to turn the big designer series into an annual fixed carnival. In November 2009, H&M and the famous women shoes designer Jimmy Choo jointly launched the "Jimmy Choo for H&M" series. Although Jimmy Choo is famous for shoemaking, there has been controversy. The industry questioned that his cross boundary clothing series may not succeed.

But again, H&M's popularity in stores around the world has proved that Jimmy Choo and H&M have won a win-win situation.

In 2010, H&M did his homework for his "Lanvin for H&M" series. Not only did he find the famous director Mike Figes directing the advertising short film named "leaving Las Vegas", but also invited many stars to try it on first and create new products through the star effect.

Hongkong stars Sammi Cheng and Maggie Cheung took the lead in putting on the "Lanvin for H&M" single dress dress.

Although Anna Dello Russo, the fashion director of the Japanese magazine Vogue, has no maiden face, she dreads fearlessly on the colorful Lanvin for H&M dress, matches the head and veil, and takes a sweet young girl to shoot a collection of images.

No wonder that before the "Lanvin for H&M" was not on sale, the fashion craze began to rush to buy.

In addition to H&M, other fashion brands are also starting to cooperate with big brands. "Mulberry for Target" and "Anna Sui for Target" are all products of brand cooperation.

In the time of "fast fashion", big players need to rely on these huge fast fashion brands to expand their influence and penetrate into the general public.

"Fast fashion" brand also needs a big card to expand its momentum to help it enhance the fashion fever.

However, the rounds of buying and selling are not all cheering.

The famous Christian Louboutin master, known as "red shoes", said that H&M had invited him to launch a cross-border series with him, but he declined graciously, because he did not want to extend the clothing series for his brand.

Dolce&Gabbana brand shoe designer Giuseppe Zanotti has no doubt that he is not a big fan of "fast fashion" brand cooperation. He insists that he will never make cheap shoes that are sold all over the world.

Some people pursuing high-end fashion also disdain the products of cross-border cooperation.

They believe that H&M's initial collaboration with Karl Lagerfeld may have brought some fresh feelings, but later cooperation has more meaning of "misappropriating money".

Some big brands, because of their own business problems, have not gained much in recent years, so they choose to sell their own version of "self depreciating status" to satisfy some people's vanity of "spending money on big cards".

Moreover, the price of these cross-border cooperation products is much higher than that of "fast fashion" brand, nor does it reflect the advantage of "fast fashion" and cheap quality.

In any case, the age of "not buying big cards" has gone away. People in fashion industry begin to understand the wisdom of "fast fashion" and high-end brands. This is also one of the ways to embody personal taste.

No matter "fashion fans" or designers, it is impossible to remain in the fairy tale castle forever.