Brand Shoe Enterprises Take Advantage Of Intellectual Property To Break The Market New Blue Ocean

With the rapid development of brand economy in recent years, the protection of intellectual property rights has become a hot topic in the footwear industry.

At the same time, the government has incorporated it into a new subject to protect the development of independent brands.

The recent "Da Vinci incident" that the media has repeatedly cracked up is the alarm bell for the brand industry to safeguard consumers' rights and interests. It also reflects the importance of the brand industry on the protection of intellectual property rights at this stage from the perspective of other extensions.

Xi ran, looking back at the current situation of shoe industry in China, the innovation of most products basically stays in the appearance and shape of products, and the products with high technology content are still few in the market.

Therefore, imitation brand grafting is the most simple and profitable way.

However, if the fashion of infringement is not to be excluded, it will definitely affect the whole shoe brand market in the future.

It is reported that China's domestic shoe business high imitation brand interest rate has been rising in a straight line.

Although in this regard, the government has also made efforts to increase the intensity of anti fake infringement courses.

However, only a few shoe enterprises can realize the danger of infringing the property rights patent, do not blindly follow suit and pursue short-term interests, but strive to research and build their own products.

In particular, with the continuous expansion of the profit margin of the current market economy, some shoe manufacturers are targeting the terminal market of the well-known brands in China, and quickly catch up with the fast car with "brand name".

The brand name is used to confuse the market, and even to exploit the foreign market, thereby gaining higher sales.

"Letting property rights patent flow is killing brand take-off."

(China shoes net) footwear industry brand experts say.

Laissez faire brand patents are a short-sighted behavior and a disregard for public interests.

This undoubtedly encourages the rage of counterfeiting.

In particular, with the development of economic globalization, China's shoe brands will surely enter the world more widely. If we do not strengthen the infringement of counterfeiting, this will undoubtedly damage the interests of the consumers to a greater extent. It will also damage the reputation of the brand shoe enterprises to a certain extent, and even affect the healthy development of the entire footwear industry, and drag the pace of "made in China" to "create China".

Admittedly, for brand shoe companies, the fight against counterfeiting infringement is not only a matter of fact.