The Combination Of Fashion And Technology &Nbsp; The Apparel Industry Is Working With Digital Signboards.

In the era of information explosion, people learned to shield most of the information automatically, only to digest information that was useful to them. Therefore, the propaganda mode of spreading nets in the past can no longer satisfy the market demand.

The accurate placement of digital signboards meets this market demand.

Based on a unified management platform, digital signs can achieve regular and fixed play advertisements.

How can a beautiful group of women who are actively buying cosmetics ignore the constantly advertised advertisements?

Only in the clothing promotion can we catch the eye propaganda to impress people and stimulate consumption.

In this pluralistic society, popular elements are upgrading rapidly, especially for the garment industry that has always been in the front end of fashion. Personalized publicity is indispensable.

With the continuous maturity of digital sign interaction technology, consumers are more and more active with the help of digital signage system.

For example, the popular virtual fitting rooms can enable consumers to try on all kinds of clothes easily without the traditional tedious process of trying out, making people shopping more relaxed and more time saving.

Joseph Pine and James Gilmore, the American scholar, put forward the concept of experience economy in the book "experience economy". Experience economy is the fourth economic form after agricultural economy, industrial economy and service economy. Experience will become a brand new addition to products and services.

For businesses or businesses, it is to serve the stage, take commodities as props, surround consumers, create activities worth remembering consumers, and stimulate consumers' desire to buy, which is particularly important in the clothing industry.

According to the relevant survey, in the clothing field consumption, "impulse type" consumption occupies a very high proportion, and this is based on the wonderful experience.

At present, in the foreign market, the application of digital signs in the retail industry is very common. In the domestic market, the application of digital signs in the retail industry is still in its infancy, and the application in the clothing industry is still in the embryonic stage, and the market growth potential is huge.

Some industry analysts believe that the accelerated pace of life makes people stay in the clothing store less and less. Convenient and fast shopping methods have become an inevitable trend, and the application of digital signage in the field of clothing is the outstanding performance of science and technology to improve the industry level.

The accuracy, interaction and large screen playback of digital signboards will revolutionize the marketing industry chain of garment industry.