Exhibitors Will Ask "Why".

Do you choose to participate in the exhibition to bring you the highest return? You have to plan and investigate 18~24 months before you plan to attend an exhibition. Before you decide to participate in the exhibition, you need to raise the following questions:

This exhibition can satisfy us. Market expansion Is it necessary?

Is the exhibition date appropriate?

Are there any other exhibitions held during the same period?

Is the exhibition location convenient?

How many participants came from? target market ?

How many participants came from our main service areas?

How can the exhibition organization promote the exhibition?

What was the previous performance of the exhibition?

Which competitors will participate in the exhibition?

Does the exhibition organization provide the contact method for exhibitors in the past?

Has anyone in the company ever participated in this exhibition?

How much can we invest in this exhibition?

What kind of assistance will the exhibition organization provide to exhibitors?

Can the exhibition organization provide professional guarantee for visiting buyers?

How much do we expect to get through the exhibition?

The exhibition will be available for us. Market strategy Service?

Which of our requirements is the following: improving the products and services of the existing market? Launching new products or services to the existing market? Will the existing products or services be invested in the new market? Will new products or services be invested in new markets? Enhance the image of the company in the existing market? Push the company to the new market?

What products need to be exhibited?

Who is our target audience at this exhibition?

What is the purpose of our exhibition?

Do we have a written exhibition plan?

Has the exhibition budget been confirmed?

Have our booths been fixed?

Has the deposit or the necessary deposit been paid?

What kind of booth design meets our requirements?

Can we use the existing exhibits?

Do we need new exhibits?

Do we need new posters?

Which exhibition service do we need to order: lintel? Electrical? Carpet? Audio-visual equipment? Water supply and drainage? Booth cleaning service? Plant display? Telephone? Computer? Printer? The garbage basket? Furniture?

Is security service necessary?

Is it necessary to arrange the installation and dismantling of the booth?

How to arrange freight transportation?

What are the local policy provisions that need to be understood?

How is insurance arranged?

Is the hotel service booked?

Pay attention to the deadline for booth payment?

Do you need to provide booth credit card transactions?

Do you need a business license?

Has the guide card been designed and printed?

How to carry out pre exhibition promotion?

Have you done the following things: sending personal invitations (including introduction and reply)? Advertising (trade publications, local media)? Direct mail? Telephone promotion? Public relations?

Is our booth number included in the promotional materials before the exhibition?

Do you need to print additional leaflets, catalogues and price lists?

Is the print ready?

Have any plans been made for other PR activities?

Have our exhibition guidelines been completed and mailed?

What kind of gifts can achieve better results?

What kind of on-site promotion activities should we organize: airport advertising / outdoor advertising boards? Hotel TV advertising? Transport advertising? Exhibition daily advertising? Hotel room promotion? Exhibition catalogue ads?

How many tickets do you want to reserve?

Is the welcome ceremony ready?

How many staff members do you need on the booth?

Who is the best person to represent the company?

Has the booth manager appointed it?

Is the training for exhibitors ready?

Have you fixed the time for the pre exhibition meeting?

Are exhibitors familiar with the goods and services displayed?

Do you organize a demonstration session?

Is there a technical representative who is ready to answer questions?

Have you booked enough documents for the exhibitors?

Do exhibitors have enough business cards?

Is the booth schedule worked out?

Who is responsible for overseeing the installation and dismantling of the booth?

Is the person in charge aware of the procedures for the entry and exit of the exhibition?

Is it a guide service for visitors?

Has the daily summing up time been worked out?

Will you send a thank-you letter to the registered visitors?

How to supervise sales at exhibition?

What kind of reward will the exhibitors receive?

Is the exhibition cost within budget?

Should the budget for next year be revised?

Are there any other exhibitions at home and abroad?