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Guangdong Dongguan Middle And High Grade Shoes Market Will Increase Greatly

2011/8/10 11:04:00 56

Guangdong Dongguan Middle And High Grade Shoe Market Capacity

The latest analysis and prediction of the fourteenth China Dongguan Guangdong International Footwear Exhibition Organizing Committee predicts that by 2013, China will have more than 80% urban population earning more than 3000 US dollars, and the market capacity of medium and high grade brands will be greatly improved.

The exhibition, which will be held in November, will shift from attaching importance to the single market to the realization of both the international and domestic markets. It will help shoe enterprises pform and develop the retail market.

The analysis pointed out that, in the face of changes in the domestic and foreign markets, shoe enterprises should speed up their ability of independent innovation and upgrade their competitive advantages with core technology, intellectual property, product brand and standard formulation as the core competitiveness.

For this reason, this session

Dongguan international shoes exhibition

It will also attach importance to the guidance and service of exhibitors.

Many export oriented enterprises have many blind spots and difficulties when they first sell their own products. The organizers will analyze the policies of the government to encourage domestic sales, protect intellectual property rights, and expand the domestic market strategy by means of information and lectures.

In addition, according to the prediction of McKinsey Global Research Institute, China will replace Japan in 2014 to become the second largest consumer market in the world. Among them, the rise of middle to high-yield people has become the driving force of soaring consumption, and consumers' demand for footwear brands and quality has been increasing.

At present, the leading brands of domestic shoes, such as BELLE and Saturday, occupy the low and middle consumption market below 1000 yuan.

The middle and high-end market is still in its infancy, the competition is relatively small, the market space is broad, such as retail prices set at 1000~4000 yuan, considerable room for development, overseas two or three line brand can also take this opportunity to open up the Chinese market.

According to

2011 spring shoes exhibition

In the survey of large buyers, intermediaries in Qingdao, Shanghai, Beijing, Suzhou and Hangzhou are also interested in overseas brands.

As a result, the autumn shoe exhibition set up an "international brand corridor", which brings together more than 100 well-known foreign brands such as Portugal, Italy and Turkey to show the world's fashion shoes. The Portuguese footwear association APICCAPS will be the first group to participate in the exhibition.

Portugal is considered traditional.

Shoemaking power

Footwear exports are third in Europe and seven in the world.

The Portuguese footwear association hopes to find a Chinese partner at the Dongguan shoe fair to help Portuguese brand enter the Chinese market. The Dongguan shoe exhibition will provide an important platform for Sino Portugal footwear industry to explore common opportunities and expand business opportunities.