China International Fabric Design Competition Adds Wings To Keqiao'S Creativity

2011 China International

A few days ago, Mr. Sun Chengrong and MS. Shou Lumin, the two deputy directors of the China Light Textile City Construction Management Committee, were interviewed by reporters on the topic of innovation and innovation.

"China Textile City is striving to create a" two pioneering undertaking "with creativity as its guide, and strives to build Keqiao into an international textile creative center. In order to create a truly international textile creative center, there must be a large number of international creative design talents.

China International fabric design competition aims at promoting product innovation, encourages the design and innovation of market-oriented textile fabrics and pattern products, and takes the important task of exploring fabric design talents. It has become the window platform for representing the highest level and design capability of Chinese textile fabrics and patterns.

Through the "competition" platform, more creative talents can understand Keqiao, and the three consecutive years of cooperation with the most authoritative fabric design competition in China is the powerful move of Shaoxing county Party committee and county government to insert "creative wings" for Keqiao textile enterprises.

Sun Chengrong, deputy director, said in an interview.

He pointed out that in recent years, local textile enterprises in Keqiao have made significant progress. "They gradually realized that after the initial accumulation and development of enterprises, if we want to get further improvement, we must regard creative innovation as the leading direction of development.

And our job is to help enterprises achieve this goal and realize the growth of enterprise value and added value of products.

China Keqiao International Textile Fair is also practicing the idea of creative innovation, and the first creative design area will be opened at the exhibition site in autumn.

It is understood that Shaoxing County, based on the pformation and upgrading of the textile industry and the "two pioneering work" of China Textile City, has proposed the goal of building a "international textile creative center", set up the creative industry service center of China Textile City, set up special funds for the development of creative industry, fully start the construction of the creative industrial base of China Textile City, and strive to build Shaoxing County into the headquarters base of Chinese textile enterprises, the highland of Chinese textile science and technology research and development, and the leading highland of Chinese textile fashion culture.

At present, the textile creative industry base has been built 90 thousand square meters, including creative building, creative building, creative center of clothing and home textile market, etc., and has successfully introduced the Keqiao sub center of China Textile Information Center, and has completed the national textile fabric Museum.

In April this year, the Shaoxing county Party committee and the county government planned to build a creative garden with an area of 210 Mu and a building area of 31 square meters, and the total investment was about 1 billion yuan.

The creative park will take the textile industry as the foundation, the original design as the core and the cultural connotation as the essential factor. The industry will be positioned as the producer service industry, such as R & D, software development, engineering design and creative enterprises.

The creative industry base of China Light Textile City has been established for more than two years, and has grown rapidly. 77 creative agencies have been set up in the base, bringing together more than 800 professional talents and a total turnover of nearly 50 million yuan.

The planning and construction of the North Creative Park, the goal is more ambitious, plans to introduce 400 creative enterprises to achieve output value of 8 billion yuan.

This year, deputy director Shou Lumin, who is mainly responsible for the China International fabric design competition in Keqiao area, has also put forward higher requirements for the penetration of the competition in the local enterprises. "We have been working with the competition for three years. Through the competition, Keqiao's local enterprises dedicated to product innovation have been professionally evaluated and affirmed. At the same time, they have also increased confidence in product development. Many creative designers have felt the rise of Shaoxing's textile creativity through the China International fabric design competition.

Last year, the Asian Fashion Federation members' visit to Shaoxing gave high praise to the innovation and fashion of the Textile City, and won the award of the competition excellence and won the award of the Wetten textile. It is very popular with Japanese and Korean designers. It is a very good example. It should be further promoted and publicized so that more companies can see the example of learning.

Speaking of participating in the competition, more than 40 local enterprises in Keqiao participated in the competition this year. Although the number of participants has increased in recent years, the proportion is still relatively small compared with the large number of textile enterprises in Keqiao.

She pointed out that "Keqiao does not lack innovative research and development capabilities, but many enterprises may not yet realize that the China International fabric design competition can bring them the promotional role. For example, the competition will show the winning fabrics and pattern works at the top domestic and overseas top fabric exhibitions every year, and at the same time facilitate procurement pactions. Such a contest effect is not fully known to our Keqiao manufacturers, so it can not be fully embodied in the development and production of its products.

I think the competition should do more in-depth publicity and promotion work for local enterprises in Shaoxing, such as the one to one pformation and follow-up, such as holding a certain scale of publicity and meeting, so that enterprises can realize the help of the competition to the enterprises themselves, and believe that it will greatly enhance the enthusiasm and enthusiasm of Keqiao enterprises to participate in the competition.

Shou Lumin, deputy director, also put forward his own proposals after affirming the importance of the competition. She also appealed to the vast number of Keqiao fabric producers to focus on their own innovative strength in the long term, and the China International fabric design contest is undoubtedly the effective foundation for training and upgrading.

According to the introduction, the final examination of the 2011 China International fabric design competition will be held in Keqiao, Zhejiang from 25 to 26 August. In October 25th, the grand prize giving ceremony will be held at the same time. At that time, the major awards of the contest will also emerge one by one. The contest will invite famous models to make dynamic interpretation of the garments made of winning fabrics.

Many winners, excellent fashion designers, representatives of judges and representatives of important domestic textile and garment enterprises will also gather in Keqiao to witness the progress and achievements of the competition in the past year. Let's wait and see.