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China'S Underwear Industry Needs To Get Out Of The &Nbsp. Innovation Is The Hope.

2011/9/8 14:44:00 45

Innovation In China'S Underwear Industry

In the past thirty years since reform and opening up, all walks of life in China have been delighted.

Xiang Rong

Thriving.

Underwear industry is also going smoothly, many lingerie enterprises follow the development mode of exporting and processing and maintaining domestic brands.

Over the past decade or so, China's underwear market is becoming more and more saturated. Especially after the financial crisis in recent years, some export oriented businesses have invested many years of accumulated funds and manpower to build their own brands and fight for the domestic underwear market.

Already in

domestic

The first brand of the market has a strong defensive position. As long as the product research and the basic marketing strategy are correct, it can enjoy a steady market share of nearly 100 million.

In recent years, the newly launched brand has been attracted by nearly 100 billion Chinese underwear market and annual growth rate of nearly 20%. Since 2008, China's underwear has become a trend of competition.

Competition is the core driving force of market evolution, and every industry is bound to develop in a rough and fragmented way.

Now the underwear industry product R & D copy and imitation wind causes the serious homogenization of price, quality and style among brands, and the shortage of marketing strategy causes many underwear customers to get hurt.

Having a bird's eye view of the underwear market in China, chaos and disorder have covered many crises.

But the crisis and innovative enterprises are often the achievement of their own lofty.

Dream

Opportunities.

For example, in recent years, Korea's active Korean brand in the Chinese market has relied on the design concept of Korean lingerie brand Fidelia in product development, aiming at the increasingly personalized, fashionable and exquisite underwear demand of Chinese white-collar women.

Dare to innovate, break through the traditional style of other domestic brand product design, for years in the intensive cultivation of the domestic market, the urban white-collar women are very fond of it.

The Korean style products show a new way of thinking for Chinese underwear brand product development.

The brand marketing and promotion of F2F introduced the introduction of the lingerie chain management model created by Mr. Kim Lai yuan, a famous Korean business manager.

Widely recognized by the industry as the most successful underwear monopoly management mode, has been attracted by many well-known domestic chain brands.

A company that is bold in innovation and confronting challenges will bring more than just itself.

brand

The development of the industry is also a driving force for upgrading the industrial structure and profitability of the country. I hope more enterprises will be interested in the development and sense of responsibility of China's underwear industry.

We should put more capital into the soft power of innovation and talent, and go out of the competitive mire of blindly following the trend and copying copy as a means.

This is the hope and future of the overall upgrading of China's underwear industry.