The Guide To The Consumption Of Household Textiles

Recently, a booklet entitled "home textiles consumption guide - bed products and towel catalog" (hereinafter referred to as the "consumer guide") will appear in the major textile brand stores, department stores and textile specialized markets, and will be distributed to consumers for free.

In the consumer guide, consumers are buying and maintaining bedclothes and towels. Home textiles The common sense of life in the product process is to help consumers scientifically and reasonably consume household textiles, so that home textiles can better serve people's quality of life.

It is reported that the consumer guide is led by the China Household Textile Industry Association, and more than 20 in China. Spin The first batch of 200 thousand enterprises was involved in the supply enterprises and tertiary institutions.

Yang Zhaohua, President of China Home Textile Association, said that with the popularization of modern life concept, the share of domestic textile products, especially bed and towel products, has expanded year by year, but there is still a certain gap compared with developed countries. Taking towels as an example, the actual consumption of towels in China is 1-2 per annum per year, and that in developed countries reaches more than 10 per person per year, while those in developed countries such as Europe and America are even higher. Consumption habits and consumption misunderstandings are important factors affecting consumption upgrading. 2-3 months' changing habits of face towels and scarves are often difficult to achieve in small and medium-sized cities in China. Therefore, how to advocate rational consumption, healthy consumption and scientific consumption has always been a topic actively explored by the association. It is also the significance of organizing the compilation of the guide to consumption.

Reporters observed that the guide to consumption is a pocket book with little volume. clothes The pocket is just right. It's very convenient to read. It is reported that the guide to consumption is guided by consumers. Through graphic presentation and easy to understand language, it introduces consumers' knowledge about bed products, selection of raw materials for towel, selection of products and methods of washing and receiving.

The advent of the guide to consumption not only brings the gospel to consumers to buy home textiles, but also brings unusual significance to the production of enterprises. As a production enterprise, the creatives of the consumer guide provide us with a higher level of communication platform with consumers, creating a face-to-face communication channel between production enterprises and consumers, consumers and production enterprises. Shandong Yaguang group deputy chief told reporters at the summit.

At the same time, it points out that the book "guide to consumption" points out the most common knowledge in the purchase, use and maintenance of home textiles, so that consumers can get rid of the mixed information from many unknown sources, so that those illegal enterprises, operators and distributors who chase short-term profits and spread pseudo scientific information are in the true shape, clearing the obstacles for legitimate production enterprises to implement safety standards, health, environmental protection and high quality products to the market.

Yang Donghui, vice president of the China Textile Industry Association, said that under the current policy of "expanding domestic demand and maintaining balanced and rapid economic development", the home textile association organized the "consumer guide" to seize the key link of the development of the industry, and it will have an impact on the healthy development of the textile industry. At the same time, reporters learned that the first 200 thousand volumes of consumer guidebook, mainly bed products and towels, will continue to enrich the content of consumer guides later, such as curtain book and carpet fascicle will also be available in the future.