Lai Lang, Seven Wolves, Nine Mu Wang And Other Clothing Brands To Create "Carrier Shop"

Recently, a family of more than 1000 square meters.

The reporter understands, like this super large shop, at present, there are fewer than 5 in the company, and before the listing of nine herd kings, a lot of them have been opened, and the powerful rig is preparing to go on the market this year. It has also increased the strength of opening super stores. The super large "aircraft carrier shop" has become a new field of competition for men's wear brand enterprises in Quanzhou. As early as two or three years ago, the seven wolves began to launch more than 1000 square meters of super stores, and now there are 10 or so shops.

The super large "carrier shop" is not only large in scale, but also the selected lots are generally the prime locations of the first tier cities, and the price invested is not bad.

Is it possible to invest so much?

Although the "aircraft carrier" has a good shopping environment and many styles, one industry insider revealed that some shops also had many problems in operation.

On the one hand, the service of the shopping guide can not keep up with the goods, and the shopping guide is not familiar with the goods. Moreover, the stores are large, and the stores are looking for goods and the goods are slow. They often lose a part of their customers. On the other hand, there is a problem of shortage of goods, and the store should support more than 1000 square meters. The style of the goods should be very complete. Although the seven wolves are putting on family wear, this is not the mainstream after all, but it is not the mainstream. It is very difficult for parents, children and three people to like a piece of clothing.

In the view of the people, the more the goods are, the bigger the sales are, and the more the choices they face, the more difficult it will be.

In addition, this person believes that the location of the shop is very important. Customers who enter the consumer are usually customers with a certain spending power. As the automobile becomes more and more popular, brand owners must consider the customer parking problem.

In Lin Jinwen's view, a brand shop.