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Is It A Stimulant Or A Gimmick?

2011/12/13 9:51:00 18

Yesterday, many domestic e-commerce websites launched a new round of promotional war.

Not a few

consumption

It is reflected that this is similar to the "double eleven" promotion, and there are also problems such as first price increase and discount.

But this still does not prevent many shoe business website to make full pot.

Taobao announced that ten minutes before the start of yesterday's activities, Taobao's number of pactions was 510 thousand, and Alipay's turnover exceeded one hundred million yuan.

Buyers are full of complaints, and logistics is also facing bottlenecks. How long can the e-business "promotion card" last? In yesterday's promotion, consumers were most likely to ask for a price increase and then a discount.

A consumer from Beijing claimed that he bought a pair of shoes 198 yuan on the Internet the other day. Yesterday, the original price of the shoes changed to 472 yuan and became 236 yuan after the discount.

More media reports said that after Taobao Juhuasuan sold CASIO fake watches, Taobao

Shopping Mall

Its "star sports franchise" openly sells.

Nike

Adidas and other brands of fake sports shoes.

Is it a stimulant? Is it a gimmick?

Almost every month, online shopping outlets offer different promotions.

An electric business enterprise market planning told reporters that the end of the year is the critical stage for every enterprise to rush sales, and is particularly concerned about the sales promotion activities of competitors.

Some analysts believe that these promotions are a stimulant for enterprises and consumers at the same time.

But many promotions were also accused by consumers as making gimmicks.

Some consumers interviewed by reporters said, "no discount but strange".

On the other hand, frequent promotions put forward higher requirements for products, logistics and other aspects of e-commerce enterprises. If enterprises do not attach importance to logistics and after-sale services, and blindly promote sales, they will only backfire.

Fraud can be pursued by businesses

Yesterday, IT legal personage Zhao Zhanling told reporters that for the website's self run shop, consumers had direct contracts with them, and they could directly investigate their responsibilities. But if Taobao, Taobao mall or other franchised stores, they should be treated differently.

Zhao Zhanling believes that if a businessman is suspected of false propaganda or fraud, the consumer can not only investigate the tortious liability of the businessman, but also hold the joint and several liability of the B2C platform.

More importantly, consumers need to keep relevant screenshots, dialogues and other screenshots.