WTO Entry 10Th Anniversary China'S Footwear Industry

In December 11th, China joined the World Trade Organization 10th anniversary.

After joining the WTO 10th anniversary, China's economy has gradually integrated with the world, and has achieved a series of outstanding achievements.

Over the past ten years, China's total economy has climbed to second in the world.

China's accession to the WTO, 10th anniversary, the domestic market, China

Over the past ten years, footwear industry has played an important role in China's foreign trade.

The opening of the market has led to the successful entry of international brands including Nike and Adidas into the Chinese market.

The pformation of China's sports products has not been successful, but it has not been beaten by international brands. On the contrary, the market share of China's sports brand has increased in China, and many foreign brands have been slowly marginalized in the Chinese market.

In China, sports brand giants such as Lining, Anta, PEAK and so on have evolved continuously in the market war with international brands, and have gradually taken a place.

While confronting the brand invasion of the international footwear industry, China's footwear industry has also perfected itself, forming a more complete industrial chain and market operation and construction. The shoe making industrial clusters with distinctive characteristics (such as Wenzhou, Zhejiang, Wenling, Fujian Jinjiang, Sichuan Chengdu, Chongqing Bishan, Guangdong Guangdong and Guangdong) have become the mainstay of the footwear industry development; brand building has come to the fore; China's genuine leather leading shoe king and China genuine leather shoes king have become brand products recognized by the industry and the market. The leather shoes enterprises with leather labels have a 20% share in the domestic market.

Over the past ten years, China's footwear industry has become more mature, accumulating and enhancing its ability to withstand market risks.

Entering the market 10th anniversary, foreign trade market, Chinese shoe enterprises struggle and develop side by side.

In the past ten years, the export restrictions of China's footwear industry have been opened and occupy a certain market share in the international market.

But facing the trade protection consciousness and policy of various countries, Chinese shoes and clothing industry also suffered many setbacks.

China's leather shoes have been subject to the EU's quota limit for ten years, and exports of various kinds of shoes have been difficult for many times in the anti dumping barriers.

However, we have not given up competition for the market and safeguard our rights and interests. Chinese shoe enterprises have also struggled for the protection of trade in the past ten years.

Industry should be self-discipline and enterprises should be self reliant. This is the foundation for China's shoe enterprises to win the trade war.

The next ten years are still facing great challenges.

Through efforts, China's shoe and clothing industry has broken China's "WTO entry". But in the next 10 years, China still faces more arduous challenges as WTO member.

Before 2011, China exported $34 billion 600 million of footwear in October, but export prices remained low.

The production and export volume of China's footwear industry is very high, but its quality is very low. In the international market, there is not enough brand products.

In the whole industrial chain, high quality raw materials, core technology, research and development design and marketing are mainly dependent on foreign countries.

Under the pressure of RMB appreciation and other low end products, Chinese shoe enterprises can only gain additional value and profit of blades, and development has encountered bottlenecks.

China's exports of shoes not only enhance quality, not only means "Madeinchina", to create a truly world-famous Chinese brand is more important.

Challenge is also an opportunity, consolidating development results and better future.

At present, China's footwear industry has become an integral part of the world footwear industry chain.

Driven by the wide market of shoe industry in the world, China's footwear industry has stepped onto the platform of the world's footwear industry.

In the past ten years, China's footwear industry has learned and learned the rules of international trade in absorbing the advanced management and technological achievements, and initially established a trade network for international cooperation in the process of moving towards the international market, which has accumulated experience for further strengthening cooperation.

Under the open environment, China's footwear industry, which has explored and developed, has actively entered a new path of pformation and upgrading.

At the same time, we also believe that China's footwear industry will usher in a new era of breakthroughs.