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The Fashion Industry Favors High Heeled Shoes &Nbsp, And Middle Heeled Shoes Run Away.

2011/12/15 15:51:00 16

There is a proverb in fashion: skirt length fluctuate with stock market. Now it looks like this. Law It also applies to heel height. Sales figures of many shoe retailers and department stores in the UK show that sales of high heels have been developing rapidly this year. Ordinary women are coming. Star Keep up with the challenge of high heels more than 12 centimeters.


British designers brand Kurt Geiger is popular for its popularity with Cheryl Cole, Katy Perry and other stars. The brand recently announced that the sales of shoes with the highest shoe size jumped by 4 times this year, mainly due to the increasing interest of customers in star fashion. According to the sales statistics of Kurt Geiger, the most popular footwear this year also includes leather boots with red shoes with lace details. The brand's highest heel this season is 14 centimeters and sells for 140 pounds. The 1970s style heel shoes will be as high as 16 centimeters. Usually heels increase by 1 centimeters, and the price is 20% higher.


The 100 year old London Selfridges department store also witnessed this trend. In early November, when pop star Kelly Milo wore a pair of Christian Louboutin Bridget s Back and ankle boots on the "The X-Factor" program, the price of the shoes sold at the highest price of 2325 pounds, which was the most expensive and the highest heel in the Selfridges shoes department, began to soar. The heels of the silver Louboutin with inlaid rivets and gemstones almost reach 18 centimeters, and the "The X-Factor" has been sold out after the first broadcast, and the waiting list has a long string. However, in order to welcome the party season, Selfridges made timely replenishment. A spokesman for the department store said: "high heels are always the most popular ultimate equipment at parties. This season is no exception. "


In the high street market, cheap heels are also very popular. Peacocks's party high heels have increased by 10% in a week, of which the cheapest is 22 pounds, and the best seller is high heels. A spokesman for Peacocks said that the sales volume of shoe heels over 12 cm was twice as large as that of last year.


Dune, a shoe retailer, said that the sales of high-heeled shoes were much better than that of other shoes. The best selling products were those with crystal decorations or wool and linen materials. Dune shoes have the highest heel of 13.5cm, and TV hosts Christine Bleakley and beauty band The Saturdays have worn their shoes.


Why do women buy 12 centimeters or even higher heels with no hesitation? Rebecca Farrar-Hockley, creative director of Kurt Geiger brand, said: "shoes can change and beautify women's shape better than underwear, and the higher the heel is, the more significant the effect is. The fashionable consumers of Kurt Geiger want to imitate their favorite stars and models. Once a shoe appears on popular TV programs such as The X factor, it will become very popular at once. With the advent of the party season, women's heels will get higher and higher.


Does anyone still remember that in early 2010, the fashion world's prophecy about "return of the middle heeled shoes"? Alexa Chung and Anna Wintour did wear the middle heeled shoes quite stylish. However, the lethality of Cheryl Cole and Lady Gaga, the temptation of holiday parties, and the undeniable sales data provided by retailers, only hit the heels of the middle heeled shoes.

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