The 38 Section Changes The Grid &Nbsp; The Unusual Underwear Experience Tour.

It is also the 38 quarter of the year. Big department store They were ready to play the "38 cards". Do you remember the hold sister who was wearing a lingerie mask for a second? Recently, the top grade discount of famous chain retail department will move to micro-blog one after another to see if you can live in the same hold as hold sister.

With the fervor of micro-blog, micro-blog marketing was born and became a fashion fluid in a very short time. According to statistics, by the end of 2011, hundreds of thousands of enterprises opened in Sina, and more than 70% of them increased their fans through activities. 80% of the enterprises recommended their products through micro-blog.

Sina micro-blog website popularity ranking data show that micro-blog ranked 100th in the number of fans reached 300 thousand, ranked first in the number of more than 2 million 700 thousand fans. However, is the number of fans really the core element of KPI for micro-blog?

　　 Beyond the fans brand effect is playing out.

Using micro-blog to do marketing is not a new way, but for Traditional retail In the industry, the new marketing mode is more effective than traditional means such as sales promotion, discount, shop celebration, and the issuance of DM. Take the micro-blog game application with the highest discount as an example. Whether it is the micro-blog game of "discounted continuous look" or the current "one second change Ge Ge", through the user's participation and interaction, not only will the brand's own discount information be transmitted spontaneously through the users, but the total visit volume of the travel page is more than 100 thousand times, and now the top grade discount micro-blog has jumped to second place in the Beijing area retail industry, and has achieved great success.

Many enterprises micro-blog fans burst low interaction rate is poor, often can not get the best interaction and marketing transformation effect. To maximize marketing effectiveness, the most important thing is to interact fully with fans. To publicize brand, plan activities and develop micro-blog applications for enterprises, create maximum business value for enterprises through coverage, communication and activity.

　 Online + offline Retail The way of transformation of marketing mode

In the fierce market competition environment, the transformation trend of traditional retail industry is more and more obvious. How to win the reputation while making profits? How to effectively combat the aesthetic fatigue of the masses? That is to fully integrate their advantages and operate online and offline.

Take the top grade discount "one second change Ge Ge" micro-blog application as an example, online micro-blog game interaction and offline 3.8 special events of underwear brand special events, double platform synchronous operation, fully combined with the advantages of their own physical stores, not only let the majority of netizens enjoy the pleasure of the top, but also add a good impression to the top grade discount, and put a unique label on the hearts of potential audiences. Therefore, the trend of the future retail industry must be: online and offline are strong.