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Research On Brand Positioning Of Textile And Apparel Industry: Consumer Data Continued To Decline In February

2012/3/15 8:48:00 12

In order to better highlight the theme of "brand positioning", we put the analysis of the successful way to the famous brand in the monthly report of the beginning of each month. The rest of the week's topic mainly tracks the latest information about the location of the existing brand, especially the domestic brand.

Industry view: Textile: India's cotton policy has little effect on cotton prices, and the annual cotton price of cotton is still at a low level.

The key factor determining the industry's next trend is the export situation, though export data for 1-2 months.

Spin

The overall growth rate of clothing was down compared with that in January, but the main reason for the decline was the poor export data of clothing and the obvious improvement in textile industry.

The growth rate in 1-2 months is at a low level for 97 years, and it has to be 08 years.

From the summary of our performance report on listed companies last week, the impact of this crisis is obviously better than that of 08 years. Therefore, we believe that exports will improve in the future, and the textile market will remain sustainable.

Clothing:

In February, consumption data continued to decline, and industry risk was further released. It continued to recommend that valuations be advantageous, especially in the fast growing period (002503), Pathfinder (300005) and home textiles (002293).

Industry incentives: March men's clothing, autumn and winter orders will be.

"Hot topics", we discussed the cotton price policy of India's cotton policy.

Influence

And again from the supply and demand fundamentals of cotton prices this year to maintain the reasons for low volatility.

Conclusion: India's cotton policy has always been repeated. As in 2010, there were 6 changes.

Judging from the pattern of supply and demand above, cotton prices will remain at a low level in the cotton market this year. The policy of printing and banning cotton exports will not have a substantial impact on China's cotton prices, and may stimulate international cotton in the short term.

Price

This will further reduce domestic and foreign spreads. If the policy can be implemented consistently, in the long run, it will enhance the export competitiveness of textiles and have a positive impact on the industry.

This week's weekly "brand positioning tracking topic", Marisfrolg 2012 spring fashion appreciation.

From the brand positioning, Mars Phil highlighted the importance of fabric selection, insisting on the use of silk, cotton, wool and other natural materials of high-grade fabrics, giving the wearer the most comfortable dress feelings, interpretation of women's inner luxury taste.

In 2012, Mars Phil's spring and summer new clothes mainly consisted of four main colors: orange, blue, pink and earth.

The main design is simple style and printing style.