The New Autumn Order 2012: Commodity Segmentation Strategy To Cope With Economic Cold Winter

In March 28, 2012, the birds and birds gathered in the autumn of 2012, and the dealers and agents from all over the country gathered together to celebrate the event. Unlike previous orders, the order will be held at a time when the national economy is depressed and the market environment is grim. Many enterprises are caught in the gloom of the cold winter. At the venue of the new order, the guests gathered together to take stock of the sales achievements of the birds and birds in the whole country in 2011, and held a grand 2011 year. Distributor The award ceremony, and actively respond to the strategic plan for the 2012 economic cold winter.

It is understood that as more and more foreign brands enter the Chinese market, as well as major brands have launched a sub brand strategy, rich birds face the situation of single brand alone. In order to maintain the competitive advantage, the rich birds will carry out commodity planning and management on the basis of maintaining the product style. Through product mix and product design, brand positioning becomes clearer.

In the new products show, the new products include the wizard of Oz series, the simple fashion series and the gorgeous evening wear series. "Birds of fortune 2012 autumn new products are divided into A line products and B line products." Tong Jinlong, deputy general manager of fortune bird marketing company, explains: A line products are mainly aimed at the mainstream of a second tier city. Market The fashion trend of product design is in line with the demand of shopping malls for product fashion and brand influence. B line products mainly attack three or four line cities, the product price is moderate, takes into account the rich bird's loyal consumer.

In the market environment is not optimistic about the background, the shoe clothing market labor costs and raw material costs rise, brand profit margins shrink. In this regard, Lin Heping, chairman of fortune bird, said that in the next 3 years, the rich bird group will make a deep adjustment to the various systems of the group headquarters. First of all, it is to create the image of high-end bird clothing brand. At the same time, it will sink the traditional sales channels and strive to differentiate the terminal sales channels. At the same time, the rich birds will continue to increase the development of the fashionable young market and the wedding suit market, enrich the category of brand products, meet the different needs of consumers, and then promote terminal sales.

At the Autumn Fair 2012, the annual best dealer award and the top ten in the country. Sale The activity of shop appraisal has greatly stimulated the enthusiasm of the terminal stores. Chen Jianqi, a dealer in Zhengzhou who won the "best credit award", said that the sales performance of the terminal needs the efforts of front-line salesmen, but also can not be separated from the macro control of group headquarters.

It is understood that this fortune bird from the single store performance, personal sales performance and other aspects of the "single store Performance Improvement Award", "shopping malls ranking Progress Award", "best sales Star Award", "ten best sales force ten shop Award" and other seven awards. Lin Ping said frankly, "channel is king". Only by laying a good channel can we improve the overall competitiveness of the brand.