Han Guochun Makes Hand-Made Costumes And Has Great Confidence In The Chinese Market.

CHIC2012 has come to a close.

This year's overseas exhibition hall, 76 exhibitors, 200 booths and 4000 square meters exhibition area of the Korean Pavilion, as well as many of the first time to participate in the exhibition of distinctive, fashionable personality designer brand is impressive.

At this exhibition, the Korean Pavilion takes the theme of "UniqueKorea" as a theme, presenting a unique and distinctive Korean fashion on CHIC2012.

Indeed, in this year's South Korean exhibition area, the reporter saw many designs with Korean characteristics.

The "dredging SoTong" brand that uses traditional Korean medicine to dye clothes is a typical example.

According to the person in charge of the company, they have 20 years of experience in garment design and pure natural dyeing technology, all products are naturally dyed, then these natural dyed fabrics are re designed, and modern fashions are made by hand.

The designer and designer of the brand believes that in modern society, where the natural environment is constantly damaged and polluted, natural and natural dyes are not harmful to the human body, and can even help skin diseases and other diseases, especially the elderly, children, pregnant women and so on.

From the conversation, the reporter learned that, as early as 3 or 4 years ago, the designer tried to introduce products to Shenzhen, China by investigating the Chinese market and attending various exhibitions, and found that many dealers in China were interested in this natural dyed product.

This year, she first came to Beijing to take part in CHIC, hoping to further enter the Chinese market and find more partners.

"These days, many Chinese agents show interest in our products."

The designer told us.

The same hand-made INNOCENCE brand is also a Korean designer brand.

The brand is limited to production, because in order to ensure the perfect design of each garment and the demanding of materials, the designer Chun SangDoo abandoned mass production.

The company was founded in 1981. As early as 8 years ago, designer ChunSangDoo participated in the Beijing international clothing and accessories fair. This year, it was the second time he came to Beijing to participate in the exhibition.

In addition, he has been to various fashion fairs in Shanghai, Ningbo and Qingdao.

According to him, during the exhibition, Chinese agents and buyers came to ask each day, so he was very confident of his brand's sales in the Chinese market.

More Korean designer brands have added specifically to the Chinese consumer design series in order to open the Chinese market.

The "Leeyujung wedding dress" brand is the only Korean wedding dress manufacturer in Daegu. It joined the world's largest fashion exhibition in January this year, the Paris clothing exhibition.

In addition to the wedding dress, the brand also produces evening dress, banquet dress and parent-child dress.

In particular, the newly created second brand "RIELby Leeyujung" is specially designed to produce delicate and custom-made dress. It focuses on the latest fashion and the highest quality designer Lee Yu Jung from design to cutting, handwork and so on, participating in the whole production process.

What is particularly worth mentioning is that the brand's dress is winning by its uniqueness. "Each one has only one piece. It is unique and handmade."

Brand leader told reporters.

When it comes to the next plan of the company, the brand leader tells us to enter the international market, and China is a very important part.

Finally, she said, "although the price will be higher, we still have confidence in the Chinese market, and believe that our unique design and excellent trade union will be the favorite of Chinese consumers."

Compared with the Korean designer brand that first participated in CHIC, it is the third time to come to Beijing to take part in CHIC's FNFINTERNATIONAL company.

"In the past three years, the effect has been better every year, which has almost doubled every year in terms of the increase in orders and agents."

Brand leader and designer told reporters in an interview.

Jin Dongxiu, vice president of the Federation of Korean Fiber Industry Association, said: "although we do not know which clothing will set off a Korean wave craze, it is certain that Korean fashion will be disseminated and entered the world like Korean dramas and K-pop."

He also said, "there are many brands that are leading the Korean Trend in this exhibition. We are looking forward to the emergence of the hero who can lift the fashion trend in Korea."