Will The Future Shoe Market Be Occupied By High-Heeled Shoes?

According to textual research, the inventor of high-heeled shoes is Louis Xiv, the little king of France who is only 156 centimeters tall. In order to make himself look more upright and magnificent, let the shoemaker lift his heels up and down, and he will be very popular.

Nowadays, the development of high-heeled shoes has become a symbol of women. The height of heels is more and more daunting.

Some people say that the height of a woman's high-heeled shoes is directly proportional to her inner desire. Taiwan star Xiao Si has shown her voice on TV programs: "without wearing high-heeled shoes, you will feel insecure."

It seems that not only money can make a person feel secure.

Economy and consumption

The economic downturn will certainly inhibit consumption, but during the Great Depression of the United States, Hollywood films took off and became a pillar industry in the United States.

Even if Americans receive relief and frugal food, they have to squeeze out a few coppers, enter the theatre, rush into the cinema, seek spiritual comfort and happiness, survival warmth and hope.

During the Asian financial crisis in 1997, Korean films, games, pop music and other industries rose in crisis.

The Korean drama has set off a "Korean stream" in the whole of Asia, which has led to the internationalization of Korean brands and the development of tourism.

The financial turmoil, which originated in the US subprime crisis in 2008, has spread to Europe.

The financial crisis, which looks like Hollywood blockbuster, is full of twists and turns.

Consumers' shopping psychology and consumption behavior are changing. The economic downturn makes the cheap cosmetics and cultural products like lipstick appear hot selling, which is the "lipstick effect" in the low tide period.

Nelson's survey data: in the third quarter of 2008, the average American spent 142 hours watching TV every month, 5 hours more than the same period last year.

Every day, an American family spent more than 8 hours and 18 minutes in front of the TV set, breaking the recording time recorded by Nelson since 50s of last century.

Americans have never loved watching TV as much as they do now.

Women, high heels and economy

During the depression,

At the end of 2011, the US global IBM Consultation Service Co released the latest survey and analysis: the growth curve of the US economy is highly related to the height of women's high heels. When the US economic crisis is most serious, the height of women's heels is the highest. With the revival of the economy, the height of women's high-heeled shoes will also decline, which is called the "high heel effect".

In fact, before IBM, fashion historians discovered this phenomenon. The author of the book "Heights of Fashion:A History of the Elevated Shoe", Elizabeth Semmelhack, once revealed that the heel height of female high heels is inversely proportional to the prosperity condition, that is, the more depressed the economy is, the higher the heels of women are.

The more depressed the economy is, the more women need to be proud of their heads and their self-confidence. When the economy is booming and the workplace is heating up, women will wear back flat shoes as well as men.

There are many theories like "high heel effect", for example, "

If you want to predict the trend of China's economy in 2012, watch it on the street: this "radish legs all over the street, all wear high heels"...

It's really not enough.