Clothing Management: How To Retain The Hearts Of Consumers

It has always been a hot topic. Loving beauty is human nature. This is also without controversy.

But now, more and more entrepreneurs are focusing on the field of clothing, because the clothes in the clothing store are very beautiful, and people want to be close.

However, how can we keep the hearts of consumers? Selling clothes is not just about styles and colors, but whether they can better display clothes and let customers accept your products.

Decoration shops are designed to improve clothing sales.

In foreign countries, shop decoration style, window design, merchandise display and so on are all a great learning.

We have done experiments. If the series of work is done, the sales of clothing will increase by 15% to 30%.

With the fierce competition in the clothing industry, many clothing stores, markets and stores in the province have begun to realize the influence of display on sales.

But many businesses do not know where to start.

Here, teach you some basic guidelines, maybe make your clothing brand store sell better, in decoration, the main color selection is very important.

The stupidest way is to choose black, white and grey. This kind of main tonal will not take away the style of clothes.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Baking glass is a good material with good quality and low price. Even some big brands will be used.

The principle is to conform to the brand style and positioning.

In addition, lighting is also a good tool to protruding clothing.

For a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.

Man is a kind of animal that is light - seeking. The place of light can attract the eye naturally, but the light depends on the darkness. This is the technology of lighting.

The clothing display also has the exquisite shop decoration, how to display the clothing has become the setback which each entrepreneur has met.

There are a lot of tricks to put on clothes. Let's talk about a few simple principles: first, in order to make the overall harmony, whether positive display or side hanging, it should be left, right and right, which is in line with the habit of seeing things from left to right.

Secondly, clothing and trousers should be displayed together.

For example, clothing is displayed on the front side of the wall, and many businesses like clothes on it.

(skirts) below, which is logical.

That's not true.

The alternation of trousers can increase the beauty of clothing.

You may as well try it. The top left is trousers, clothes and trousers from the top to the bottom, the middle is clothes, trousers and clothes, and the right side is trousers and trousers.

Such a collocation is not only good-looking, but also reflects grades.

Similarly, a wall, the color is not the more abundant the better, and some shops like to put the same color clothing classified, placed on sale can not play a catalytic role.

The hub is to use colors in groups.

It's like red, white and blue classic collocation. You can put these three colors in a wall to match each other. They are both nice and neat.

It's just like the use of complementary colors. The combination of yellow and blue, red and green together can definitely attract the attention of the eyeball.

In order to make the color appear cleaner and refreshing, we should use some display techniques such as lining and crossover, and the effect will be very good.

Commodity positioning is very important. Besides, the most important thing to do is to locate the entrepreneurs. The positioning of the merchandise is to see the eyes of the entrepreneurs. What kind of people do you want to locate the shops? This is the basic course for every businessman.

For example, a shop specializes in tidal clothing, which means that the entrepreneur will locate the clothing store under the age of 30.

At the same time, different positioning, the way of showing goods will naturally be different.

The mass brand that depends on the amount of money to make profits should be placed neatly in the store. This will also give customers the feeling of washing goods. This is also very much in line with the habit of buying clothes. If it is a mid-range fashion brand, the number of clothes displayed on the table will be greatly reduced. It can often display several suits, and the tops, trousers and accessories can match the brand style. This can attract the fashionable consumer groups to look at the store; if it is to take the brand of the high-grade line, and learn those international brands, there will always be only one (set) garment on the desktop display. This suit should not only be displayed on the slope surface, but also mostly in the glass cabinet, and the customers can not touch it easily. If it is

Easy to enter and difficult to retain consumers

And a good passageway in the store can definitely improve your sales.

The principle is to make it easier for customers to enter.

To do this, it is very simple. Entrepreneurs must pay attention to the location of the store. First of all, it is necessary to let the passageway in the shop be blocked, so as to let the customers turn around in the labyrinth.

The common way is to set up several middle islands in the shop and use them to reflect.

The longer customers walk around, the more likely they are to buy, and the more customers there are, the more willing they are to enter.

Next is to set up a rest area, that is to set up a sofa and so on.

Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.