China'S E-Commerce Market Qinghe Cashmere Products Topped The List

Network stores reach 4000 annual sales exceeding 800 million yuan.

In the nineteenth China Qinghe international cashmere and fluffy products fair and the third Qinghe cashmere yarn and products exhibition recently held, the Circulation Association of China Textile Industry Federation officially issued the "China Textile and clothing e-commerce demonstration unit" plaque to Qinghe cashmere products market. Experts say Qinghe cashmere products have become the frontrunners of the nationwide network sales market.

Qinghe cashmere e-commerce platform released sales data show: in the first 5 months of this year, the average daily turnover of e-commerce in Qinghe County exceeded 40 thousand, cashmere yarn daily sales exceeded 18 tons, cashmere sweaters, trousers, skirts and other products more than 5500, the county's cashmere products sales accounted for more than 70% of the total sales volume of Taobao, an increase of 10 percentage points compared with the same period last year.

In order to widen the sales channels of cashmere and finished products, Qinghe established an e-commerce center in the cashmere products market in 2008, and established "Qinghe cashmere net" in China. Qinghe cashmere and products business operators sell cashmere and cashmere products through this platform. With the booming business, many business operators have extended their sales to Taobao, Alibaba, pat net and other websites. There are more than 4000 online stores and more than 50 thousand employees, with annual sales of over 800 million yuan. Qinghe cashmere products have become the frontrunners of the nationwide network sales market.

The rise of Qinghe cashmere e-commerce is closely related to their focus on building "honest online shop". The county has strict regulations on the operation of the network, stipulating the "three prohibits": products with no registered trademarks are not allowed to be sold online, and products that do not indicate the content of raw materials are not allowed to be traded online. The products with unqualified quality are not allowed to be traded online, and the offenders are severely punished according to the regulations. Strict management has created a strong sense of integrity in online stores. "Honesty" has also become the gold medal signboard attracting "net customer". It has set off a wave of sales: "cool Mei Jiao" has created a sales record of over 50 thousand single cashmere yarn sold in a single store for three days. "Super man company" created a record of 50 thousand sales of sheep's wool trousers in the promotional activities of three days in New Year's day in 2012. There are 13 "crown class" shops in the county, and more than 300 shops in the "three drill" level.

The vigorous development of Qinghe County cashmere e-commerce has led to the rapid expansion of cashmere deep processing. Cashmere yarn and all kinds of products are sold on the Internet, making the cashmere spinning and cashmere manufacturing enterprises present a situation of short supply. In order to meet the market demand, the cashmere processing enterprises have expanded their production scale. In the first 5 months of this year, the whole county has made more than 30 new cashmere spinning production lines, the total amount of cashmere spinning production line reached 105, the annual spun cashmere yarn capacity was close to ten thousand tons; the new computer horizontal machine more than 300, the total number reached 1100, and the county annual production capacity of cashmere sweaters, pants and skirts and other finished products broke through 30 million pieces.