Transformation And Upgrading Of Local Exhibitions: From Pushing Hands To Starting Hands

From the pushing hands to the change of identity, it is the external embodiment of the transformation and upgrading of local exhibitions.

Service is the core index to measure whether an exhibition can achieve sustainable development. Exhibitor To provide the best and most effective service to the professional audience is the core value. While focusing on the value of brand communication, Shenzhen Clothing Fair has always been seeking to create its own value with quality service.

In addition to continuing to strengthen cooperation with foreign upstream and downstream industry chains, the fair will invite more foreign buyers and exhibitors to participate in the exhibition, and continue to innovate supporting services to meet the different needs of customers at home and abroad. For example, the establishment of a "business consultation desk" at the scene will bring the brand information into the computer database and assist the professional audience in free inquiry, which will provide more opportunities for exhibitors.

Shen Yongfang talked about the current situation of the domestic fashion show, said: "at present, all over the country clothing The exhibition has entered the established mindset. In the past, the identity of the association was the promoter of promoting the development and upgrading of the garment industry. Now, we should not only be the promoter of the industry, but also the "starting point" of the industry. fashion From the perspective of professional fashion, let the brand go to the public fashion and urban fashion, which is the only way to upgrade and upgrade garment exhibition.

It is precisely because of acutely aware of this point that today's Shenzhen Trade Fair is taking the lead of "catching up" to enhance Shenzhen's fashionable soft power and boost Shenzhen to become the fashion source of China and the world.