Woodland Wants To Expand The Number Of Retail Outlets In China, Or Increase Its Turnover By 300 Million Rupees.

In May this year, Canadian adventure equipment brand.

The plan is to infiltrate the India youth market in August this year to launch 10 pairs of shoes and functional clothing for 13 year old teenagers.

India teenagers are catching up with young people in other parts of the world in adventure sports, which gives the brand a more powerful reason to expand the India market.

Similarly, the brand plan penetrated the market vacancy and invested about 400 million rupees.

The brand believes that children do not understand the dangers associated with it, and do adventure sports without proper protection, sometimes because there is no choice of protective equipment.

So it plans to meet young people's needs for adventure sports such as skateboards, paddles, mountain bikes, surfing and rope droppits.

Woodland advertising is very creative.

It's very popular to enlarge and enlarge advertising products and force them into people's eyes.

Woodland is one of them, at least it will become a landmark of the city, a landmark with obvious characteristics.

Facts have proved that such advertisements are very effective.

Woodland strong outdoor advertising

But in fact, Woodland is headquartered in India.

Recently, Woodland plans to invest $15 million 800 thousand to expand in China.

The number expanded from 350 to 410.

The brand will also increase its production capacity from 4 million 500 thousand pairs a year to about 6 million 500 thousand pairs.

About 70% of the production is now done in factories in Himachal Pradesh and Bei'an.

The rest is outsourced to companies located in Bangalore and Mumbai.

In 2011, the turnover was about 700 million rupees, and it is expected to reach 1 billion rupees by 2012.