Yi Wen: London Fashion Show Featuring "Harmony"

Tactical decomposition

According to Yi Wen, the breakout of the fashion industry depends on the revival of Chinese handicrafts, which is the key to the "crafts" lying in the museum.

A Chinese garment enterprise will appear at the opening ceremony of the London Olympic Games.

In February 2012 London Fashion Week, the Yi Wen clothing has won numerous applause and praise in the eyes of many celebrities and fashionable faux.

5 months later, in London, England, the Olympic Games will be held on the day of the opening ceremony of the global Olympic Games. Yi Wen will again be invited by the British government to hold a grand fashion show at the Lancaster palace.

According to reporters, the London Olympic Organizing Committee will be the opening day of the Olympic Games as China day.

The opening ceremony of the Beijing Olympic Games four years ago is a world expression of Chinese culture.

The Chinese culture of "harmony is precious" has left a deep impression on the whole world. Four years later, on the opening day of the London Olympic Games, the performance team of nearly 100 people, together with members of the London studio, staged the theme of "harmony" again.

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Xia Hua, chairman of the Yiwen group, revealed some details of the fashion show to reporters: water and soil T tables were placed around the desk and hand-made oil paper umbrellas with wicker and pillar, which reveal the elements of Chinese culture everywhere.

The idea of oil paper umbrellas comes from the elusive British weather. Because it is not known whether it will rain or not, we have chosen an oil paper umbrella with Chinese characteristics, which also has the effect of sunshade.

In addition, Yi Wen has prepared a commemorative folding fan for every guest as a gift, bringing Chinese elements to every detail.

However, this is not a simple show. In the view of Xia Hua, it also represents the pformation and upgrading made by China to China, and is the symbol of the maturity of Chinese brand development.

Fashion Show

Many of them are textile technology from the United Kingdom.

Starting from the spinning wheel of Jeanne's girl, it marks the official start of the British Industrial Revolution.

In the field, the United Kingdom still has a great leading role in the world. Nowadays, most of the fabrics used in the clothing industry are the textile products of the United Kingdom for hundreds of years. According to Wen's showing the Chinese textile and clothing technology to the British people, there is indeed a suspicion of "making friends with the birds." Xia Hua told reporters that the costume that brought him to London for fashion show is the British raw material, Chinese design and craft.

"The world will eventually break the international beauty and cheer together for the beauty of beauty."

"Fashion and jewelry industry will be the first to appear in China's luxury brands."

Lu Xiaoming, President of Loya international, made such an assertion.

Xia Hua believes that the breakout of the fashion industry depends on the revival of Chinese handicrafts, which is the key to "craft" lying in the museum.

In the past, Chinese brands showed "made in China" in the world, and all the clothes brought to Britain by Yi Wen were "created in China".

In fact, Yi Wen started the international supply chain integration in the field of clothing as early as 6 years ago. A garment is likely to be made of fabric from England, Italy's wool spinning and Spain's finishing technology.

The brand value created by China is the revival of Chinese traditional handicrafts with the best materials and crafts in the world.

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China's red, peony and giant dragons have been widely used in various places in recent years. However, in the view of Xia Hua, the use of Chinese elements is only the initial stage of design, and can not fully realize the international expression of Chinese culture. What's more, the power of Chinese original design is needed, so that fashion can be worn on the body.

For example, the Chinese fashion displayed in London: the embroidered master craftsman embroidered beautiful texture patterns by hand craftsmanship, carved jade ink buttons, and "manual sewing" to weave unique Chinese corrugated texture.

Every detail shows the Chinese flavor, but not the Dragon Robe banner, the fashion that only "show" can not wear.

"Chinese brands can only be respected and applauded if they really come close to their culture and show the beauty of the whole world."

Xia said that for this show, Yi Wen did a lot of work.

In addition to spending a lot of time in the process design of clothing, they also did a lot of work on the stage.

Yi Wen and Olympic Games

Before February 17, 2012, there was no Chinese brand to deduce the value of Chinese culture in London Fashion Week, one of the four fashion week, which is famous for its creativity and avant-garde.

On this day, the British Embassy in People's Republic of China and

The Fashion Week Organizing Committee invited the group to become the first men's clothing brand to show the original Chinese design in London fashion.

As the opening ceremony of the world's top fashion week, the fashion exhibition called "China International Fashion Design" became the most beautiful cultural diplomatic card on the occasion of the 40th anniversary establishment of diplomatic relations between China and Britain.

After more than five months, as an important witness of close ties between the two countries, Yi Wen group once again added a different color to the picture in the 40 years since the establishment of diplomatic relations between China and Britain.

The London Olympic Games attracted much attention in 2012. With this opportunity, the British government specially invited inviting group to hold "China business day" on the day of the opening ceremony of the July 27th Olympic Games.