Clothing Sponsors Bet On London Olympic Games Rescue Inventory

The quadrennial Olympic Games are not only the arena for athletes, but also major brands clothing The major domestic listed service enterprises also showed great enthusiasm for the Olympic Games this year. Whether it is Bosiden's precise "timing", the day before the opening of the London Olympic Games, an overseas shop opened next to Bond Street, a top shopping street in London, or the "mix and match" of Yi Siling's Anta coat and Li Ning's underwear on the podium where China won the first gold medal of the Olympic Games, or the signing of PEAK representing as many as seven countries, Then there is the Chinese Olympic delegation dress designed and produced by Heng Yuanxiang, which shows the rolling undercurrent under calm. The London Olympic Games has become the main venue for local clothing brands to "compete for beauty".

For those clothing enterprises with high inventory, it is urgent to find a breakthrough to save the inventory, and the Olympic Games gave these clothing brands hope—— Senior analyst of Zero2IPO

Faced with the slowdown of growth and the intensification of homogenized competition in the industry, behind the enthusiasm of clothing brands for the Olympic Games is the desire to seize the "life-saving straw" of the London Olympic Games by marketing to get rid of the pressure of high inventory, low turnover and other parties—— Analyst of a securities firm

Many brands launched their own special Olympic commodities this year, and even found some Olympic athletes as spokesmen. Under the background of the financial crisis, marriage with such large-scale sports events as the Olympic Games is an excellent opportunity for enterprises to build brands—— Christine Dunn, senior public relations manager in the UK

Li Ning expects to take advantage of the opportunity of the London Olympics to further strengthen the public's awareness of Li Ning's brand and achieve long-term, stable and healthy development. In order to increase its influence, Chairman Li Ning even "returned to the Jianghu" and personally passed the torch in Athens, Greece—— Relevant person in charge of Li Ning Company

Since the Olympic Games are held in London, an important city in Europe, and PEAK has long been interested in entering the European market, it attaches great importance to the London Olympic Games. In fact, the country PEAK has chosen to sponsor will also become a major market in the future—— JACK, an insider