September School Season Shoes And Clothing Brand Big Discount Card

The industry said that the pressure may be relatively large, and some shopping preferences in the fall season are larger than in previous years.

Hold the thematic promotion of school opening

In a shopping mall in downtown Quanzhou, a shoe and clothing brand area directly displays the promotional slogan of the "start season". The theme promotion activities of "opening ceremony, opening ceremony and new equipment" are launched. The student zone is set up, which is divided into 39 yuan, 59 yuan, 79 yuan and 129 yuan.

Price gradient, shoes,

And so on.

In addition to physical stores, the online shopping mall also launched the thematic promotion campaign.

In order to meet the coming of the new semester, the slogan of "children's shoes and children's clothing for children in autumn" has been launched in the online shoe city. The children's hall, including the famous children's shoes brands such as Mi Fei, Disney, Snoopy, Bobbi and so on, has launched different promotional rules. They have set up 30 yuan, 50 yuan, 80 yuan, and 100 yuan respectively, which are convenient for consumers to purchase, and the sports new products are as low as 69 yuan, and the new ones are as low as 67% off.

Group buying for students

Reporters visited the market and found that some shoe and clothing shops chose to launch group buying activities for students in the "opening season". As long as they purchased 10 pieces or more, they offered 30 percent off concessions, including new products, which averaged 60 yuan to 70 yuan each. In addition, 40 percent off discount zones for individual groups were set up for students.

According to Xiaolin, a brand store manager, the promotional activities for the opening season are good. Most of them are middle school students and college students. But nowadays most of the students tend to be individualized, and there are many brands in the market, and the choice of space is relatively large, so the promotional effect will have some limitations.

"I think businessmen should not only work hard in terms of content and price, but also have to work hard in terms of styles, students' needs, especially how to highlight their personalities."

Xiao Lin said.

Price change in season

Of course, some businesses are not saying that the discount is on the opening season, but the actual consumption motivation is students' new clothes.

"Take a look at what you like, you can try it, the whole field is 40 percent off pieces, if you buy more pieces, buy 2 to send 3."

In a shopping mall in downtown Quanzhou, a salesperson in a brand District introduced their preferential activities with great efforts.

"How can you send 2 to 3?"

"Yes, you can buy 2 to 3, that is, you can pick 5 pieces at random, including

And clothes, pick up two pieces of high price payment, then the other three pieces need not be counted again.

According to Miss Chen, who is responsible for the sales area in Quanzhou, there were also activities at this time last year, but last year it was bought 1 to 2.

The reporter interviewed Ms. Zhuang, who was picking commodities. She bought them for her children at home.

"A few shops, discount sales almost all, just bought 2 to 3, it will be more cost-effective, the brand is OK, simply bought two for the family."

Ms. Zhuang picked up two pairs of shoes and three pieces of clothing, which cost over 500 yuan.

Experts believe that

Brand takes advantage of the "opening season" discount can be achieved at the price of volume, which is a good way to digest inventory.