Italy Fashion: To Expand In The Chinese Market

China will become one of the largest luxury goods markets in the world, so Italy

The house urged China to improve its business environment in order to expand its market share in China.

At present, China is the world's third largest personal luxury goods market, with a total annual turnover of nearly 160 billion yuan, or 25 billion US dollars. In the next three years, it is expected to surpass Japan and the United States and become the world's largest market.

However, European companies that plan to expand their business in China face some difficulties, such as high

And a large number of counterfeit goods.

As a result, executives in Italy fashion industry called on China to lower import tariffs and simplify product testing. Speaking at the Milan global fashion summit, Gianluca Brozzetti, chief executive of Italy fashion house, said that China's product testing conditions are the most stringent in the world in Roberto Cavalli.

The Italy China Association is a Italy organization whose mission is to promote relations between the two countries. Under the pressure of economic recession, domestic sales of Italy fashion houses have been reduced. The organization expects that Chinese buyers will spend about 1 billion euros or 1 billion 280 million dollars in Italy next year.

European consumers need stable European demand, such as Gucci handbags and European brands.

This will help European luxury companies, such as Salvatore Ferragamo and LVMH, will help them tide over the difficulties of the euro zone crisis.