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The Counterfeit Brand Shows The Net.

2012/10/21 14:10:00 27

LiningE-BusinessNikeCONVERSE

Recently, the famous footwear vertical B2C shoe net. Http://xm.sjfzxm.com/ To join the leading digital intellectual property protection agency of the United States, the United States will organize a joint anti counterfeiting operation on the theme of "bright sword October and Reporting Awards". At present, the joint anti fake report has been released. This report covers the analysis of the counterfeit situation of the famous footwear brands. Among them, the total number of foreign brands is 363, accounting for 57.99% of the total number, and the total number of domestic brands is 263, accounting for 42.01% of the total.


In the report, the counterfeit brands include Lining, CONVERSE, Nike, Adidas, Anta, clover, PEAK, XTEP, Jordan, and 360 degrees. It is worth mentioning that the content of this report is derived from netizens' reports from September 28th to October 7th, and has nothing to do with the quality of products of all brands. In this report, the infringement links are mainly distributed in the territory, a total of 625, accounting for 99.84% of the total. They are distributed in Fujian, Shanghai, Zhejiang, Guangdong, Hubei, Beijing, Jiangsu, Jiangxi, Hunan, Chongqing, Chongqing, Shaanxi, Chongqing, and so on. The number of infringement links is 308, accounting for almost half of the total.


According to the report data, most of the reported products were made of board shoes, accounting for 49.20% of the total. Other counterfeit shoes also include casual shoes, tennis shoes, running shoes, basketball shoes and so on. At the same time, the price of shoes between 1-100 yuan was the most counterfeited, accounting for 57.35% of the total. In addition, the most popular brands in reported products are Lining The top three sales companies are Lining, Nike and Adidas.


In recent years, although China Electronic Commerce The speed of development is very fast, but the business enterprises are mixed up, and fake goods are growing in the industry. Data show that the number of people who bought fake products on the Internet accounted for 75%, and more than 60% netizens thought that the biggest problem of online shopping is "product quality and manufacturer credit can not be guaranteed". It is reported that the aim of the event is to eliminate fake products and eliminate high imitation, so as to provide consumers with safe and trustworthy online shopping environment, protect consumers' rights and interests from being infringed, and establish the credibility of the industry in the eyes of consumers.


Insiders said that the credibility of the enterprise in order to create the future, the importance of product quality is the way for the future development of e-commerce enterprises. The main reason why Tao shoes net can walk in the shortest time in the forefront of the industry is that it always adheres to the business philosophy of "selling only genuine shoes". Tao shoes net, with its strong financial strength and purchasing power, has signed sales agreements with many well-known manufacturers or first class agents, such as Adidas, Nike, CONVERSE, Lining, Anta, XTEP, 331 degrees, Hongxing Erke, Voight, etc., to ensure the quality of products from the source. Meanwhile, Tao shoes net also provides after-sale services such as full court mail, cash on delivery, no reason to return goods within 7 days and free warranty within 30 days, so as to effectively protect the interests of customers.


As we all know, good faith management is the foundation of the development of the electric business enterprise. This is also a problem that the responsible, visionary and farsighted enterprises must pay attention to. It is not only responsible for the consumers, but also responsible for the success of the industry and its own enterprises. Tao shoes net has always been a good faith business as a commitment and attitude to perform, its brand influence and reputation and customer loyalty has always been the industry's first.

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