Zhejiang'S Foreign Trade Enterprises "Go Abroad" To Layout Overseas Marketing Network

In the world's largest Christmas distribution center, Yiwu, Zhejiang, the annual Christmas season.

The summit is coming to an end.

However, there are some differences in the area of Santa Claus visiting here this year. Apart from the traditional European and American markets, some BRIC countries are eye-catching and the export of Christmas products has increased by nearly 3 times.

"There are obviously fewer old customers in Spain, but the goods of Russian businessmen have been patched up and repaired.

The export volume has increased a bit from last year.

Yiwu market Christmas supplies business Zhou Ailing said.

"The situation of Zhejiang's foreign trade is roughly the same as this."

Zhang Handong, director of the Zhejiang International Trade Research Center, said that the European economy is still not fundamentally improving. But by developing new markets and digging new export channels, the "small step run" was successful at the end of the three quarter.

On the whole, Zhejiang's foreign trade has been showing signs of bottoming out since the beginning of this year.

According to Hangzhou customs statistics, the total value of foreign trade and import and export in Zhejiang in the first three quarters of this year was US $232 billion 850 million, an increase of 0.9% over the same period last year.

In the first 3 quarters, Zhejiang exported 166 billion 730 million US dollars, an increase of 3% over the same period last year, and the export value ranks third in all provinces and cities. The export growth rate ranks third in the five provinces and cities where the export value is the first five.

From the export market, in the first three quarters, Zhejiang's exports to the United States, ASEAN and Russia increased significantly, with export volumes of US $28 billion 800 million, US $11 billion 860 million and US $5 billion 960 million, representing an increase of 11%, 9.5% and 12.9% respectively.

Experts and researchers believe that the amount of foreign direct investment ranks first in the country in successive years.

In the downturn of external demand, the "going out" layout of overseas marketing network has a significant role in expanding the foreign trade market.

The Middle East is the largest export market for Xinguang accessories. Since the economic downturn and the surrounding situation are unstable, the wholesale volume of some local businesses has dropped by nearly half since the beginning of the year.

However, the sales volume of more than 10 new retail outlets in Dubai was stable, and the opening of 7 new overseas branches and 12 department stores in the UK opened a special counter.

In October of this year, Ningbo Deli group, the main office stationery company, invited more than 1000 global distributors to participate in the global dealer conference.

You Junwei, deputy general manager of Delhi group, said that by relying on intensive overseas outlets, the stationery export of the company has exceeded 60 million US dollars this year, and its export volume is still growing at a rate of more than 20% per month.

According to Zhang Shuming, director of the Zhejiang Provincial Department of Commerce, the first 9 months of this year, 416 newly approved overseas marketing organizations in Zhejiang province have been added. So far, 2886 overseas marketing organizations established by Zhejiang enterprises since the financial crisis in 2008.

According to the survey in Shaoxing and other places, the volume of export volume increased by 15% over the past year, and the volume of exports driven by overseas marketing agencies accounted for 1/3 of the enterprises' self operated exports. It has become an effective way to deal with the severe export situation in the past 3 years.

At the same time, as a big province of e-commerce development, "touting the net to sea" has gradually become the consensus of foreign trade enterprises and local governments.

In July of this year, the signing of the agreement between Limited by Share Ltd and Alibaba group of Yiwu China Commodity City Group to jointly promote foreign trade e-commerce is an important part.

Various initiatives have begun to boost orders and confidence.

Hangzhou customs launched the "foreign trade export pilot index" questionnaire survey, showing that Zhejiang's export confidence index and new export orders index rose in September.

"Opening up new markets and new channels, although the pulling effect is not as obvious as that of the traditional markets in Europe, the United States and Japan in the past, but the increments of the" small step run "are sustainable.

Zhang Handong believed that

Bid farewell to the "high growth era", steady growth and expand the market will be more durable.