Explore The New Industry Development Mode Of Local Men'S Wear Market

"P" ("a href=" "" "" "" "" "" "" "" "" "" "" "" "//www.sjfzxm.com/news/index_cj.asp" "" and "men's clothing industry" "/a" started only 20 years ago, has gone to the stage of brand development. It can be said that the development of 20 years has made some domestic enterprises and brands in the local market has been recognized and achieved great achievements, accumulated a certain material and experience basis, with the advent of the entry of WTO and other opportunities, many enterprises and brands urgently into the international market, hope that the brand development can be more advanced.

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< p > however, as the coin has two sides, there are challenges in the opportunity. The influx of a large number of international mature brands is the most intense impact on China's middle and high-end men's clothing industry. How to maintain its market share in the competition with strong international brands has become the key to the development of men's clothing in the country.

Therefore, driven by the two-way desire to enter the international market and occupy the market share, Chinese men's clothing must actively explore its own characteristics.

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At present, the world fashion system is dominated by western style modern clothing. The trend of every season is guided by the trend of Europe and the United States, and more than half of the world's clothing consumption is concentrated in developed countries and regions such as Europe and the United States. P

Europe and the United States are the spokesmen for the internationalization of clothing. The clothing industry around the world is targeting Europe and America, not only imitating their styles and popularity, but also imitating their "a href=" //www.sjfzxm.com/business/ "management and marketing /a", which have become models of the clothing industry.

So when business and leisure in Europe and the United States rose soon, our men's wear market also relaxed.

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< p > indeed, we need to learn advanced experience. However, imitating others and taking the old road of others is not a permanent solution after all. China's men's clothing needs its own characteristics and Chinese style. This requires us to implant national culture and national characteristics on the basis of scientific positioning and brand style molding, so that it can stand the double test of the domestic and international market.

Otherwise, at best, it will barely survive in the domestic market, and can not compete in the international market at all.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Italy < /a > men's clothes are praised only because they originate from Italy's fine crafts and fabrics, and contain a long history of men's clothing in Italy. The popularity of American men's clothing is due to its casual and casual expression, representing the innovation and boldness of the MLF nation.

Similarly, Japanese men's clothing has its rigorous Japanese national style, and the French men's wear has a romantic national character.

As a matter of fact, any country or region where men's clothing industry is developed has implanted the culture and spirit of the nation into costumes without exception. It has its unique charm. Even if it is in the fashion changing international dress stage, it still has a strong attraction.

From style to detail and to the whole culture, it has a unique Chinese flavor.

Only in this way can our men's clothing industry discover its Chinese characteristics and have international competitiveness and win the international market with its unique Chinese charm.

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