The Autumn And Winter Fashion Week In Europe And America Arrived In 2013.

< p > perhaps in most people's impression, the color of "a href=" //www.sjfzxm.com/news/index_h.asp "> autumn winter series" /a "will be dominated by dark leaves, overcoat, bottomless trousers, hat and gloves.

These fashions may even appear on the T stage, because after all, they are the autumn and winter series, mainly based on the warm and cold clothing design.

If you think so, that's a big mistake. Now the rules of the game have changed.

Over the past two years, the winter series of fashions often use exotic tropical flower patterns. Miniskirts, sunglasses and bare legs of models have become the permanent styles of the autumn and winter series. On the contrary, in the spring and summer series in recent years, we often see long designs, coats and winter exclusive black.

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< p > > strong > "no season" mainstream trend < /strong > < /p >

< p > this phenomenon is not only caused by designers, but also due to the current "no season" mainstream trend.

With the popularity of air conditioning and central heating, the artificial temperature has created a false impression on me.

Coupled with the impact of global warming and the continuous integration of global markets, the concept of "seasonal cooling and heating" is becoming more and more blurred. "Mashup" has become the main weathervane of today's fashion design.

London in February may be only 7 degrees, while in Mumbai, India, it is 34 degrees of humid weather.

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It is a hot topic in fashion today that the characteristics of fashion season P are blurring gradually.

Not long ago, VOGUE published an article on this topic, and many famous designers were invited to join this discussion.

< a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > designer < /a > Jonathan Saunders said, "now, in the winter series of show shows, the audience wants to see more cool clothes. On the contrary, in the winter of the southern hemisphere, we dedicate the summer wear design."

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< p > < strong > consumers are more and more "smart" < /strong > /p >

The audience of P fashion week is becoming more and more smart. They will pay attention to every update on style.com. They will browse the backstage tidbits on Instagram on mobile phones.

All of these make the clothes displayed in the fashion shop seem to be "not able to follow".

Because on the T stage of fashion week, we have previewed the fashion for the next season, and we will not be able to buy it in time.

As a result, the psychology of audience and < a href= "//www.sjfzxm.com/news/index_cj.asp" > consumer < /a > has also undergone subtle "seasonal" changes.

For the psychological needs of consumers, the fashion industry has launched the "pre-collections" Show Series in recent years, such as the "pre-fall early autumn series" that many famous brands have launched recently. These little moves are like appetizers before a big meal, so that the audience can satisfy them first and at the same time raise their taste.

Susannah Frankel, fashion director of Grazia magazine, said that the "pre-collections" show series is just a trend that has just been formed in the past five years. This trend indicates that consumers are more aware of fashion industry than they used to be, and they want to see more.

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