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Qingdao Large Shopping Malls Adjust Layout Outdoor Brand Quietly Into The Mainstream
< p > near the May 1 consumption season, large shopping malls in Qingdao, Shandong are busy adjusting the layout. The most obvious feature is that the outdoor brand of the main leisure quietly replaced the domestic sports brands such as Lining, and some of the sports equipment in the shopping mall also quietly withdrew. According to the industry, at present, outdoor products, baby products and services, and supermarket products are the advantages under the offline, all families attach great importance to them and become the focus of expansion. < /p >
< p > in the 6 floor of Baisheng shopping mall, formerly the "sportswear" is the main brand. At present, dozens of brand counters are almost outdoor brands, including Columbia, rolls Fyes and Pathfinder. In addition to the original Nike and Adidas, the domestic sports brand "Lining" has disappeared. < /p >
< p > in the eyes of some consumers, pure sports brand has changed from fashion to low-grade goods. Some consumers said: "ADI and Nike are all dealt with in seventy percent off. Lining is less than eighty percent off, and sportswear is too low. Outdoors < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > usually go out to play or join a friend's party is appropriate, and even wear clothes to work. < /p >
< p > Baisheng is not an example. The proportion of pure sports brand in large shopping malls in Qingdao, such as Lai, Lai, Mackay, Liqun and so on, is also decreasing. < /p >
< p > a person in charge of a large store in the eastern part of the island city said that the principle of adjusting the brand counters is to emphasize the sales of good brand counters, marginalization and even the bad sales. The pure sports brand has been "expelled" by the mainstream market in recent two years, which is related to the decline of the market recognition. "Everyone's dressing style and consumption consciousness have changed. Outdoors < a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > as the upgrading product of sports brand, more favored by consumers. < /p >
< p > in the 6 floor of Baisheng shopping mall, formerly the "sportswear" is the main brand. At present, dozens of brand counters are almost outdoor brands, including Columbia, rolls Fyes and Pathfinder. In addition to the original Nike and Adidas, the domestic sports brand "Lining" has disappeared. < /p >
< p > in the eyes of some consumers, pure sports brand has changed from fashion to low-grade goods. Some consumers said: "ADI and Nike are all dealt with in seventy percent off. Lining is less than eighty percent off, and sportswear is too low. Outdoors < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > usually go out to play or join a friend's party is appropriate, and even wear clothes to work. < /p >
< p > Baisheng is not an example. The proportion of pure sports brand in large shopping malls in Qingdao, such as Lai, Lai, Mackay, Liqun and so on, is also decreasing. < /p >
< p > a person in charge of a large store in the eastern part of the island city said that the principle of adjusting the brand counters is to emphasize the sales of good brand counters, marginalization and even the bad sales. The pure sports brand has been "expelled" by the mainstream market in recent two years, which is related to the decline of the market recognition. "Everyone's dressing style and consumption consciousness have changed. Outdoors < a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > as the upgrading product of sports brand, more favored by consumers. < /p >
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