Most Stores Open Shop Most Of The Business Is Not Ideal.
The salespersons of < p > strong > online shopping are women < /strong > < /p >.
< p > < strong > buy < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > cosmetics are mostly "/strong > /p".
< p > yesterday, reporters visited three Wuchang shopping malls. Without exception, they met a courier who was walking in the passageway and carrying a basket full of parcel express. The courier Xiao Zhou skillfully sought the recipient according to the name of the counter, and soon the parcel was distributed in most of them. < /p >
< p > > Qian Huiping, director of Wuchang express area, said, now, there are thirty or forty pieces of express mail sent to a shopping mall in the area. There are seventy or eighty pieces in a day. Compared with the same period last year, this amount has doubled. Shen Tong, Yuantong, rhyme and other couriers also said that during the rush hour, hundreds of parcels could be sent to the mall, and two or three salesmen would receive one. < /p >
< p > the courier said that these parcels were mostly bought by female salesmen, mostly cosmetics, clothing, daily necessities, etc. They analyze that the price and convenience of online shopping are the main factors that these salesmen are guarding against a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > cosmetics. < /p >
< p > < strong > it is difficult to resist the low price impact < /strong > < /p >.
< p > < strong > the growth rate of the key retailers in China is slowing down < /strong > < /p >
"P", a reporter who interviewed the shop counters at random, replied that the same salary would not be enough if they were brought to the market. According to the preliminary statistics, the average wage level of a dozen salesmen in different shopping malls is 2600 yuan / month, the base salary is generally more than 1000 yuan, plus the sales commission, the oldest employee can get five thousand or six thousand yuan. < /p >
< p > "take a look at the tag price and make twenty percent off more than 1500 yuan." A salesperson pointed to a spring coat in his own counter, saying that it was too expensive for his salary. She said she would buy clothes in some online brand discount stores, and the cosmetics could be 22% off or forty percent off even if they were 66% off of the original price. "Some prices can't be made in the mall." She said frankly. < /p >
< p > the impact of online shopping on physical stores is obvious. According to the statistics of the China National Business Information Center, in 2012, the retail sales of clothing commodities of hundreds of major retail enterprises in China increased by 12.3% over the same period last year, and the growth rate was 8.1 percentage points lower than that in 2011. < /p >
< p > last year, Hubei's online shopping consumption capacity ranked ninth in the country, and the per capita shopping expenditure in Wuhan amounted to 9214 yuan. < /p >
< p > < strong > shop opening shop most of the business is not ideal < /strong > < /p >
< p > < strong > can consider expanding the proportion of self run < /strong > < /p >.
< p > yesterday, Hong Tao, a professor of market operation and regulation at the Ministry of Commerce and professor of Economics School of Beijing Technology and Business University, said that data showed that in 2012, the scale of the nationwide online shopping market had exceeded one trillion yuan, accounting for 6% of the total retail sales of consumer goods. It is estimated that this proportion will reach 10% at the end of 12th Five-Year. "The trend of online shopping to change people's consumption and lifestyle is obvious." < /p >
< p > the cost of physical stores is higher than that of online stores, mainly due to rents, labor costs and channel fees. He believes that the transformation of physical retailers is imminent. For example, "touches the net", but the net is not simply open a website. "Among the top 100 retailers in the country, there are now more than 60 websites and online stores, but they are not operating well." He said, the reason is that, first, the electronic business platform has not been incorporated into the overall planning of the group, it is just a showcase; two, the platform is not open, only open to consumers, not open to suppliers, and only by several company employees upload pictures of goods, the efficiency is very low; moreover, the commodity and its price are not very different from the line, and the attraction to consumers is not enough. < /p >
< p > Hong Tao suggested that entities in Wuhan could open their minds, such as group buying, purchasing and other new network marketing and shopping methods in convenience stores and shopping malls. In addition, plenty of capital stores can expand the pace of self employment, such as buying and selling some brands, enriching the types of independent commodities in department stores, and eliminating consumers' feeling of visiting hundreds of families. < /p >
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