Australian Stores Offer Online And Offline Shopping Experience To Customers.

Although Australia's online shopping market is still dominated by pure network operators, more and more entities in the country have opened a dual channel mode of "entity store + network sales". This mode is constantly eroding the market share of pure Internet dealers.

According to the September 3rd report, the latest retail research results of NAB show that many entities in the country have successfully developed a dual channel mode to provide customers with online and offline shopping experience.

According to the report, between August last year and July this year, the net retail sales of Australian network owned by eBay and Amazon were 70%, down from 73% in 2010.

Despite the poor start, Australia's Internet consumption climbed to 14 billion 100 million yuan in the year, equal to 6.3% of the traditional retail sales. Traditional retailers such as David Jones (David Jones), Myer, Woolworths and Harvey Norman (Harvey Norman) have invested tens of millions of dollars in multi-channel strategy, which is paying dividends.

The National Bank said that the sales growth of Australian entity retailers in 2011 and 2012 was higher than that of pure Internet dealers.

The Alan Oster, the chief economist of the bank, is changing in the dynamics between pure network providers and dual channel retailers. The former is still dominant, but the market share is losing, and it faces large-scale invasion of traditional retailers investing in online stores.

He said: "the decline in net market share shows that retailers have realized the value of multi-channel business models and have successfully increased the scale of Internet sales. We believe that the dominant position of pure Internet dealers will also slow down. The survey also found that the market share of pure online merchants and traditional stores is different in different aspects.

Among them, pure net dealers share 57.2%, 39.9% and 37.8% respectively in fashion products, household goods and household appliances, department stores and wine products.

According to Australian media reports, Australian students have been shopping in Chinese online stores in recent years. Online shopping is cheap and convenient, but it also brings some troubles.

Australian National University student, who often buys electronic products, trinkets, cosmetics and so on, online. clothing shoes Hat, she said in an interview: she and many students like to choose to shop in Chinese online stores. The first reason is that it is cheap and fine, and it does not need to pay taxes below 1000 Australian dollars; two, there are limited varieties of goods in the shops and little choice. In contrast, there are many online shops, and goods can be freely chosen. The three is to save time and labor, and click a few mouse to stay at home.