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Xie Baisheng Used 20 Years To Become A Leader In Zhuzhou Clothing.

2013/10/1 17:08:00 46

Xie BaishengZhuzhouFashion Leader

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > Xie Chen dress > /a > commerce and Trade Co. Ltd. was founded. Based on some confidence and expectation, entrepreneur Xie Baisheng rented the 7 floor of a residential building in Zhuzhou's LSU district.

Xie Bo Sheng, 40, talked about his pioneering career. From the initial 50 square meter office space to the 7 floor work environment, Xie Baisheng interpreted the change with the opportunity and innovation.

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< p > < strong > seize the opportunity: when the rudiment market comes into being, make clothes < /strong > < /p >.


In the early days of P, in early 1993, Xie Bai Sheng, like many people, went to Guangzhou.

At first, he worked as a painter and had no fixed income.

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< p > his sister was a tailor in Youxian. When he found him, the embryonic form of the "a href=" //www.sjfzxm.com/news/index_p.asp "Zhuzhou" /a "louson clothing market" was taking shape. Some smart people came from tailors, started from husband and wife stores and brothers stores, and began to fashion enterprises with the mode of "shop before shop".

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< p > Xie Baisheng took out 30 thousand yuan to start his own business.

At the beginning of the seven founders, nobody knows about this field except his sister knows about fabrics and clothes.

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< p > "the water is too deep in this area. If you use a small yarn, it will cost a lot of money."

Xie Baisheng said he would learn and do it himself.

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In the early days of P, Xie Baisheng rented 50 square meters of two bedrooms in Longquan Road, where they cut, worked and cooked meals.

Xie Baisheng said: "then there were no brands of trousers, and hung up when they took a name."

In the age of "wilderness", Xie Baisheng produced more than 70 pairs of trousers and 10 pants a day.

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< p > strong > dare to innovate: hang your trousers on Taobao for the two time to start a business, < /strong > < /p >.


< p > from the choice of "a href=" //www.sjfzxm.com/news/index_p.asp > men's dress < /a >, Xie Bo Sheng firmly declared that she would never make a woman's dress.

He thinks men's pants are more refined and more popular.

He said with a smile: "men do not like to buy clothes."

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At the same time, the company is still evolving: from thirty or forty styles, this year to more than 80; last year sold about 1000000, and the total volume will gradually increase this year. P

In 2008, Xie Po Sheng registered the trademark, and subsequently formed 5 brands, such as the flag of the flag, the merchant of ship, the lion wolf and the Australian bag. Zhejiang, Xi'an, Chongqing and other places also formed a number of agents.

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< p > with the development of electronic commerce, Xie Bo Sheng has decided to expand his business into the network as the second venture after investigation.

So, in 2010, he began to promote Internet.

Xie Baisheng found a photographer to hang casual pants on Taobao Tmall. "The cost of this way is low, so long as it pays less, it can play an advertising effect."

In this way, casual pants can sell more than 100 articles online everyday.

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Below P, nowadays, a row of workers in the factory are busy cutting, sewing and ironing.

After dozens of processes, these trousers will be sent to all parts of the country.

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