Lining Will Embark On Building A Retail IT Information Platform

Like P and other sporting goods industries, Li Ning Co has made the Li Ning Co brand in the Chinese sports brand in the limelight of large-scale opening up and going through the traditional wholesale mode. However, the pressure of its channels has also begun to question its supply chain mode. In order to get rid of the backlog, last year, Lining first proposed the transformation from the traditional wholesale mode to the "guided orders, order + quick replenishment + quick response" mode. < /p >
< p > also in August last year, Deng Hongbing, who served in DELL for 14 years, joined Lining as vice president and chief supply chain officer. He began to further optimize the supply chain of Li Ning Co. Deng Hongbing admitted in an interview with China finance network recently that if it was wholesale, the past supply chain mode of Li Ning Co did not have much problem, but at present, the competition of sports products homogenization is serious, so the supply chain must be transformed to retail and "fight for benefits". < /p >
< p > Deng Hongbing is very clear that mass production and low cost large market mode has been difficult to sustain. In an era of oversupply, the sale of products depends more on timely caters to consumers. "We must understand the market and reflect the supply chain in the light of market demand." < /p >
< p > October 2012, Deng Hongbing began to try to establish the business data analysis department of Li Ning Co. The task of this department is to analyze the sales data realtime from the POS store, including product sales, category, color, style and so on. "The source of inventory backlog is blind production. Through data analysis, we can adjust production in time, and add a small amount of stock to achieve the purpose of reducing inventory." < /p >
< p > < < a href= > //www.sjfzxm.com/pioneer/ > > Deng Hongbing < /a > the assumption that every Lining store will be directly connected to the data analysis department through POS machine in the future. For stores without conditions for installing POS, a series of incentives will be required to provide relevant data for shopkeepers. < /p >
< p > with the keen market sense and the alliance of strategic partners with suppliers, Lining not only has a "quick response" to the product launch, but also greatly shortens the supply cycle. At the same time, the construction of logistics system is also essential for the promotion of Li Ning Co's retail mode. < /p >
< p > Deng Hongbing referred to Lining's supply chain foundation as "3+1 mode" - Fujian, Guangdong, Jiangsu and Zhejiang plus Hubei Jingmen. Among them, Fujian, Guangdong, Jiangsu and Zhejiang are mainly responsible for the production of products, while Jingmen has both production and logistics distribution functions. < /p >
< p > it is reported that < a href= "//www.sjfzxm.com/news/index_c.asp > > Lining < /a > Jingmen Industrial Park was officially opened in 2008, with a total planned area of more than 2 million 400 thousand square meters. At present, the park has an area of 480 thousand square meters, with an annual output value of 2 billion 400 million yuan, accounting for 50% of the total sales volume of Lining, and has become the largest sporting goods production base and logistics distribution center in Central China. < /p >
< p > Deng Hongbing said that from 2008 to the present 5 years, Lining's industrial layout has basically taken shape. Under the combined role of supply chain and logistics system, "I am confident that Lining will return to its peak in a short time." < /p >
< p > Deng Hongbing did not hesitate to say that she did not know much about < a href= "//www.sjfzxm.com/news/index_c.asp" > shoes and clothing industry < /a >. However, as a senior executive who has been immersed in the IT industry for more than ten years, the demand management supply chain model has long been familiar with him. In his view, the core of the supply chain is data analysis. < /p >
< p > Deng Hongbing also revealed that he would also build Li Ning Co's "retail IT information platform", including demand forecasting, product mix system, supplier collaboration system and store operation, so as to ensure that every link in the supply chain is always "consistent". < /p >