Swiss Luxury Group Richemont Began Looking For Buyers For Chlo.

< p > according to media sources, Richemont, a Swiss luxury group, has begun informal search for buyers of its famous French fashion brand Chlo e (Chloe).

According to insiders, selling or selling is no longer a problem. It only depends on when to sell.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Chlo < /a > was founded in 1952 by Paris born fashion designer Gaby Aghion in 1985. It was acquired by Dunhill (Dunhill) Company and merged into the history group.

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< p > last month, "a href=" //www.sjfzxm.com/news/index_c.asp "peak" /a "hired Japanese investment bank Nomura to help sell its French luxury leather brand Lancel (lance), which is said to have been purchased by private equity Change Capital Partners.

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< p > because the brand of fashion leather products has been underperforming and dragged down the overall performance of the group, the group has intended to throw away its burden and concentrate on its core jewelry and watch brands, including Cartire, Van Cleef & Arpels, Vacheron Constantin and so on.

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< p > a lot of people in the industry think that < a href= "//www.sjfzxm.com/news/index_c.asp" > Lancel < /a > is a very difficult brand. Change Capital Partners is interested because they have the experience of helping enterprises reintegrate.

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< p > in addition, it is said that Hongkong Swire Group plans to join a private equity fund to compete for Lancel.

Swire Group is currently a distributor of brands such as Repetto, Chevignon and Columbia in Hongkong and Mainland China.

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< p > related links: < /p >

< p > CHLOE was born in 1950s, which is the challenge of the lifestyle oriented clothing brand to the aristocratic style of Paris senior women's wear. The CHLOE brand has created a modern fashion concept of simplicity, beauty and wearability.

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< p > CHLOE brand is the chameleon of Paris's senior garment industry. Although it employs quite a lot of famous teachers, its brand style framework has not changed because of the designer's change. It has always maintained the French style of color and elegance.

The designer's personality input and the guarantee of CHLOE production and operation system make CHLOE brand style keep pace with the trend of the times.

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< p > in the 50 years of brand history, Chloe has boldly adopted designers from different countries and different styles of design.

The German fashion master Karl Lagerfeld, who has a romantic style, also has a lively and talented English talent Stella McCartney. She also has a nostalgic affection for her designer, Phoebe Philo, who uses pparent materials.

Chloe is one of the few fashion brands that do not rely on their own fame, but only with excellent designers.

Because of the baptism of different styles of fashion designers, Chloe did not create an exclusive signature style.

If you want to go deeper, it will make the brand style more flexible and less conservative than other old brands.

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