Marketing Strategy Change Of JEANSWEST Retreat And Advance

< p > forestry is a junior student.

JEANSWEST brand < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is the brand that forestry has been buying and wearing since high school.

The reason why forestry likes JEANSWEST is very simple. JEANSWEST is not only fashionable like other leisure brands, but also of good quality. The JEANSWEST brand clothes worn by forestry are not worn out because of the fact that they grow too fast in high school and buy them again when they are small.

The reason why JEANSWEST is most attracted by forestry is JEANSWEST brand < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > number.

Forestry is too thin to buy the right trousers. The trousers are long and the waistline is too fat. The waist is suitable, and the trousers are short and long.

But in JEANSWEST, 175A's pants are perfect.

Such a consumption experience makes forestry a loyal consumer of JEANSWEST.

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< p > but when it was a big time, forestry found it difficult to find JEANSWEST shop in Beijing.

Originally, there was a JEANSWEST store near his middle school, which is located in Beijing golden street Wangfujing.

But the high school has not graduated yet, and the shop is gone.

Later, JEANSWEST found its sales area in the supermarket near its home.

Though condescended to the supermarket from the franchised stores, the quality of clothing has not changed, and forestry still likes it.

But later, the supermarket did not sell JEANSWEST's clothes.

This brings inconvenience to forestry life.

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This inconvenience will soon be over. < p >

Forestry has unwittingly discovered that JEANSWEST clothing can be bought online.

JEANSWEST has set up flagship stores on Tmall, not only with many styles and reasonable prices, but also many collocation methods available in photos can help forestry better choose clothes.

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< p > forestry has changed the sales experience of JEANSWEST < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing /a > consumption experience, reflecting the change of sales strategy of JEANSWEST in recent years.

In October 29th, the twenty-second China JEANSWEST cup casual wear design competition finals was held in the 798 Central Hall of Beijing.

After the finals, Yang Xun, chairman of JEANSWEST, was interviewed by the media.

He disclosed that JEANSWEST will appropriately shut down stores in Beijing and other cities and eastern regions, shift the focus of channel development to the central and western regions, dig deep consumption potential in cities and towns, build more new stores in three or four tier cities, and will also cater to the emerging consumer trends and develop online stores.

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Unlike P, which is different from the marketing strategy of the top tier cities of many garment brands, it entered the mainland market in 1993 and has the largest sales network of casual wear in China. Nearly 3000 JEANSWEST stores in mainland China, though once occupied a good store resource in the first tier cities such as Beijing and Shanghai, have now made an appropriate reverse marketing strategy for the first tier cities such as Beijing and the eastern region.

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< p > industry insiders say that JEANSWEST's retreat is in essence a better way to enter, and it is a typical strategy to retreat.

JEANSWEST has just entered the Chinese market and the development environment in the first 10 years of the Chinese market is quite different now.

At that time, the consumption level of China's clothing market was low, and the degree of subdivision of clothing market was not enough.

The concept and market of casual wear are developed by the vigorous advocacy and promotion of several casual clothing enterprises such as JEANSWEST.

As soon as JEANSWEST entered China, it became the China JEANSWEST cup casual wear design competition. At that time, the competition not only led to the JEANSWEST oriented young consumer groups, but also the trend of the Chinese clothing industry and the Chinese clothing market.

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< p > now, the development of China's clothing market is gradually improving, and the casual wear market has been subdivided into several branches.

At the same time, ZARA, H&M and other international brands are accelerating and expanding in the Chinese market.

In view of this competition situation, JEANSWEST made strategic adjustment.

Yang Xun said that there is no need for brands to compete in one area for a short time.

At present, foreign brands only have stores in the first tier and second tier cities, and the sales channels and scale are far from JEANSWEST's.

"The Chinese market is big enough for every brand to have room for survival and development. We should seek new growth points according to their own characteristics."

Yang Xun also believes that "the high-profile publicity and promotion of foreign brands has no impact on JEANSWEST, only help."

Because every brand is spreading in fashion, under the joint action, the market will be more heated and beneficial to all businesses.

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Based on this understanding, JEANSWEST actively and moderately withdrew from the first tier cities and sinks channels, dug the potential of urban consumption, and built more new stores in three or four tier cities.

This strategy has achieved results, Yang Xun said, in the overall weakening of the clothing industry as a whole, JEANSWEST has been able to tap the potential through multiple channels. This year's business performance is expected to be unchanged from last year, and next year it is expected to achieve positive growth.

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Less than P, careful people will see that JEANSWEST's fashion remains after the channel sinks.

The twenty-second China JEANSWEST cup casual wear design competition takes "joy and tide" as the theme. In music, < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > is the eager dash maker, endless imagination and endless possibilities in costume design, and show it in music.

The 20 elite designers who stand out from nearly seven thousand contestants, through their unique interpretation of clothing tailoring, flexible application of fabric splicing, and careful interpretation of the design style, have labeled a trend for every work.

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At P, the audience, apart from enjoying the dazzling design, also had no contact with the new generation idol Qiao Renliang.

As an ambassador for the promotion of this contest, Qiao Renliang appeared at the scene of the competition, and refueling the players with the theme song "happy tide".

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