Double 12 And Online Shopping Will Be The End Of The Lottery?

After the rise of online shopping, the electricity supplier can't let go of any gimmick that can be promoted. In the shopping mall after "a href=" //www.sjfzxm.com/ "electricity supplier < /a", consumers are putting on a drama of "going all the way to the end" after another "P".

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< p > the battlefield of "double eleven" crazy shopping has just been cleaned up.

The electricity providers put forward a sincerity of "losing money and making money", expressing that they should spend the days and nights to create the year-end shopping carnival for consumers.

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< p > at present, the tourism portal has entered the competition of "two dozen".

Tang Lan, senior vice president of Ctrip, believes that online tourism should have its own festivals. Ctrip is ready to launch the biggest promotional activities in history, making the "double eleven" the "double two" of the tourism industry. Ctrip will produce 500 million yuan for a month's promotional activities.

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< p > "winning the price war" is the goal of Ctrip's struggle for "Double Twelve", which is also the demand of many e-commerce providers in the online shopping festival.

But is online shopping just the end of the shopping spree? < /p >

< p > "first price increase and discount" is no longer the secret of merchandising promotion. Many years ago, when e-commerce was not yet started, the store would play tricks on the price tag, and then hit a super low discount to allow consumers to think that they got huge benefits. This trick is now reappearing in the online shopping festival.

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< p > < < a href= > //www.sjfzxm.com/news/index_q.asp > > media report < /a >. Mr. Xie saw a leather coat with a price of 2499 yuan. The promotional price in September was 1249.5 yuan, but the original price was restored before "double 11".

Finally, the "double 11" price is 1249 yuan, which is only 5 cents cheaper than before.

More netizens found that "double 11" bought "a href=" //www.sjfzxm.com/ "target=" "_blank" > clothing < /a >, and later became a new product on the shelf, only 3 yuan more than the same day, but the same day claimed that "the original price of 240 yuan, 192 yuan big sale all field package mail."

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< p > to make full use of various festivals to promote merchandise sales has become a marketing tool for e-commerce providers, and in order to grab tourists, price war is also essential.

Consumers like to join in the fun, promote sales to stimulate short-term consumption and evolve into "herd effect".

The aggregation ability of the Internet is likely to enlarge the "herding effect" of consumers and enhance the festival temperature.

Thus, under the intentional guidance of the businessman, one after another, the electricity Shopping Festival was born and became increasingly fierce.

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< p > Taobao Tmall mall's "double eleven" performance has jumped from last year's 19 billion yuan to 35 billion yuan this year. This fast growing cake makes more people want to join in and share a cup of cake.

However, some experts pointed out that from the perspective of social consumption, business intensive Online Shopping Festival should be prevented from overheating.

Artificial festivals can stimulate short-term consumption, but we should guide consumers to go deeper, longer and more smoothly. < a href= "//www.sjfzxm.com/news/index_q.asp" > rational consumption < /a >, if blind consumption is encouraged in the short term, it may not be sustainable.

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< p > merchants should spend money at the expense of money to create short-term effects of festivals, turn to improve service quality, practice hard work, constantly focus on subdivision areas, dig deep customers, and enhance the quality of additional services to achieve sustained growth.

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