Hanzheng Street More Than 800 Enterprises Alliance Alliance To Create Han Style Men's Clothing

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< p > December 12th, the first avenue operator of Hanzheng Street revealed that the first garment industry alliance with "pretty boy" as its theme will be established on this famous commercial street.

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< p > Wuhan Hanzheng Street Liangzi < a href= "http://zs.sjfzxm.com/" > clothing trade association < /a > President Tian Degen confirmed that so far, the chamber of Commerce has gathered more than 800 local garment enterprises in Wuhan, "to work together to create Han faction men's clothing this Han faction new brand".

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< p > < strong > China's first fashion dress industry alliance < /strong > /p >

In the morning of December 12th P, a dynamic brand show made Hanzheng Street look more and more prosperous.

On the sidelines, Tian Degen accepted an interview with reporters.

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< p > > what is "beautiful dress"? In the decades of Hanzheng Street's clothing market, tidgin bluntly pointed out that customers locate in male consumption groups between 15 and 35 years old.

According to its introduction, after decades of development, the number of brands in Wuhan's a href= "//www.sjfzxm.com/news/index_f.asp" > men's wear < /a > is quite considerable, and its chamber of Commerce has gathered more than 800 peers.

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< p > according to the data of Wuhan clothing trade association, this year, the development of Wuhan's local garment industry is commendable. The annual sales volume is expected to exceed 30 billion yuan, almost twice that of 2012.

Tian Degen said that men's clothing accounts for more than half of the output value of the local garment industry.

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< p > under this situation, Baotuan has become the common aspiration of Han Style Men's clothing enterprises.

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< p > Xiao Xinzhou, executive director of Wuhan Hanzheng Street fashion clothing trade association, said that after the development of the group, cooperation among peers in financing, guarantee and technology can be carried out, which is also conducive to the healthy development of the industry.

"In terms of quantity, Hanzheng Street is the second largest men's wear market in the country."

Liu Li, director of Wuhan Hanzheng Street First Avenue operator and Longteng real estate market, told reporters that next year will introduce the brand of Guangdong, Fujian and other places, "our men's clothing market will exceed Guangzhou".

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< p > strong > brand is the bottleneck of Han Style Men's wear. < /strong > < /p >

< p > there is no doubt that in Wuhan, the fashion of Han style women's wear is still stronger than Han Style Men's wear.

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< p > not long ago, 9 Chinese women's clothing brands including cat, red and Yuan Tian were selected to be the top 60 in the country.

"Relatively speaking, Wuhan's local men's wear brands are somewhat inferior."

Mr. Chen, a buyer from Shandong, told reporters that compared with Zhejiang, Guangdong and Fujian, the famous Han Style Men's wear brands are few.

"What we need to do is brand," Liu Li told reporters. According to the plan, the relevant garment enterprises will be organized to carry out the new Han men's new products conference.

In this regard, a fashion industry appreciates, for example, as early as in 2009, with the help of the government, Fujian established the children's wear Association. Every time they held a group to attack each a href= "//www.sjfzxm.com/news/index_z.asp" > clothing Expo < /a >, now Fujian children's clothing is famous throughout the country.

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Wang Haisu, director of the enterprise value research center of Zhongnan University of Economics and Law, said that the Han style clothing should not only have popular brands, but also high-end brands. This requires enterprises to take a differentiated route, find their own positioning, enter and redefine the brand, and occupy a place in the market segments. P

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