Brands Should Not Ignore Workers' Interests.

Last week, HM warned of rising prices. A fire broke out in Jianye Building in Guangzhou this weekend. The media said it was suspected that the 25 storey buildings were burning through the inflammable substance of a href= "//www.sjfzxm.com/" target= "_blank" > clothing > /a > warehouse, and there were some internal connections between the two distant events.

In recent years, the large scale garment factories in the Pearl River Delta are moving westward because of the cost. Meanwhile, the small workshop style clothing factories are flourishing, which has caused various hidden dangers. The similar fires in the Pearl River Delta will increase in the future.

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< p > > a href= "//www.sjfzxm.com/" > luxury brand /a > Louis Vuitton has made many consumers dissatisfied with many countries, but after all, its audience is relatively small. Recently, the news of fashion brand H&M warned that the price may rise in the future has caused many people to express their dissatisfaction and anger.

However, the reason given by H&M is difficult for consumers to protest through practical actions, because the price increase is aimed at raising the "miserable" a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > workers' wages.

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< p > over the past 10 years, I believe that many people can feel deeply the "a href=" //www.sjfzxm.com/ "target=" _blank "dress" /a "product price skyrocketing. Some people on the Internet complain that a pair of ordinary boots will cost more than a smart phone. In fact, the price of cotton as the most important raw material of fashion industry has not gone up.

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Since last year, Bangladesh and Kampuchea, a major exporter of clothing products, have had a series of disastrous events. With the workers' strike and pressure from trade union organizations on Brand Company, Bangladesh raised the minimum monthly wage of textile workers to 67 dollars last month.

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< p > why does such a low salary result in < a href= "//www.sjfzxm.com/news/index_q.asp" > cost increase < /a >? We can also use "boots and mobile phones" to compare.

For example, Foxconn has such a high productivity as a highly productive subcontracting enterprise, so it improves the productivity. A simple example is that 10 Foxconn workers can complete ten thousand mobile phones in one day, while 10 boots factory workers can only finish 200 pairs a day. If a mobile phone and a pair of boots sell the same price and the profit rate is the same, the cost of textile workers is much higher.

The clothing industry is not without a big Mac like Foxconn. But flip over the wardrobe < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > cabinet, count the number of mobile phones, computers and so on. The demand for essential products and electronic products is too large, so this will be reflected in the number of industrial workers.

China, the largest exporter of clothing, has been a global apparel brand factory. However, with the price inflation and inflation, the wages of textile workers have increased substantially. So the international group that seeks a balance between labor costs and productivity has to shift the focus of production to other small countries in Southeast Asia, which are not well equipped, but with lower labor costs, which can guarantee production capacity and overcome a slight increase in costs.

In the clothing Town, Guangdong can actually see this change. The former big garment factories are declining, and all kinds of small towns are becoming new bases. There are many small workshops. Workers do not have any insurance, medical benefits and so on. The cost is pferred to the bad working and living environment of workers. This situation is just like the current situation of the textile industry in Bangladesh and Kampuchea.

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< p > industrial workers' awakening is usually passive. Economic development and high price of house prices have resulted in an increase in the cost of living. This causes the bottom workers to raise wages by guaranteeing survival. The development of the economy is driven by the export of many developing countries. The "factory economy" has shifted from the four Asian dragons in the 70s to the last century in China and India and moved to the new century in the small Southeast Asian countries. This rule is only followed by a smaller number of countries that can become "manufacturing bases". The next 30 years may be non continent, but the infrastructure there is far from enough to provide the capacity needed for the global apparel industry.

Therefore, it is foreseeable that the price rise of the public clothing industry represented by H&M is an inevitable trend in the future.

Although H&M has not given a specific price increase schedule, it can be imagined that this will trigger a chain effect. When the first brand starts to rise in price, the follow-up speed of the industry will be immediately reflected.

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"P", when is this "base shift" going to happen? I am afraid it is hard to imagine, because as long as the global economic development is uneven, the demographic dividend and the public demand for clothing is still huge, it will always exist.

But the good thing is that after the financial crisis, the power represented by the United States and Britain also appeared in the slogan of "making domestically" for promoting employment and restoring the economy. Meanwhile, the waste and pollution problems also made the brand pay more attention to sustainable development, including the implementation of old clothes recycling.

Another thing worth looking forward to is the change of lifestyle. When fashion is no longer bright, the pursuit of clothing will weaken, but human ravines and desires have never been improved. Maybe one day, technology can be changed. After all, from customization to ready-made clothes is caused by industrial revolution and < a href= "//www.sjfzxm.com/news/index_s.asp" > technology development < /a >. Now technology is changing the retail industry. Who knows?

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