High Priced Children'S Clothing Urgently Needed To Break Through In Embarrassment

< p > recently, the network < a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear < /a > brand maxixi played the children's safety video in the 14 national hospitals' mutual force media video, and its more than 200 square meter huge children's clothing safety public service advertisement also appeared in Dalian.

< /p >

< p > in the fiercely competitive children's clothing industry, many people in the industry expressed concern about Mai Xi Xi's big investment in "children's clothing safety".

Some people think that for a new network brand, the "children's safety" public service advertising needs to bear more financial pressure.

What's more, maxixi wants to pursue high quality infant clothing. This means that the cost of quality control is bound to rise, and the market is not yet accepted. This will inevitably affect the profit margin before the brand is influential.

< /p >

< p > network children's clothing tens of Yuan's everywhere, and Mai Xi Xi one hundred or two hundred yuan's unit price, can let the consumer think "the small expensive", this also is placed before the Massey west front the urgent problem which must be solved.

On the other hand, consumers complain that the price of brand children's clothing is high and unacceptable, while businesses complain that the cost of children's clothing is high and the profit space is not high.

For children's clothing brands, how hard is it to solve this equation? < /p >

< p > Han Jizhi, director of operation of maxixi, counted out an account.

The relevant standards promulgated in China have made mandatory provisions on the color fastness of children's clothing and the content of formaldehyde and pH.

Harsh fabric standards have increased the cost of children's clothing products. Unlike ordinary adult clothing, maxixi is more stringent in terms of fabric requirements and testing. All of them use class a fabrics, which means the cost is rising.

< /p >

< p > followed by strict production standards. Before the production of maxixi children's clothing, textile fabric samples must be sent to the designated testing department of the state for fabric safety testing to ensure the fabric is up to standard.

After the production of children's garments, a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > clothing > /a > shall be sampled.

To a certain extent, this resulted in an increase in the cost of testing.

< /p >

< p > at the same time, the production process of children's clothing is more complicated than that of adults. It can be said that children's clothing production is more processed, and the process requirements are higher.

The production process is longer, and some decorative processes such as embroidery, applique, printing, inserting, inserting, and so on, which are used to embody children's interest, consume time and consume trade unions, resulting in a decline in the number of bicycles / platforms and the rise of labor costs.

Although children's clothing is less expensive than adult clothing, the cost of material saved is simply not up to the cost of increasing production costs.

Moreover, the accessories for children's wear are strict, and the cost is not small.

< /p >

< p > such an account, the input and output ratio of < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > children's wear < /a > can not be compared with that of adult women's wear or men's wear. It is also very sensitive because of the safety of children's clothing, and it also lets many fashion dealers shrink from it.

That's why there are fewer baby clothes in the market.

Online, one hundred or two hundred yuan children's clothing may be cheap, but on the Internet correspondingly become "small expensive."

< /p >

< p > "but as an ideal brand, we must ensure the safety of children's clothing, and also adapt to the market. We can't make products that are too cheap, only products that are priced at the right price. We are exploring breakthroughs in both quality and market protection."

Han Jizhi said.

< /p >