How To Effectively Communicate To Build A Sales Team

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > sales mode < /a > is a highly dependent team platform mode. With the help of team strength, stimulating the psychological principles of customers to produce social identity is the key to the sales mode over other modes.

The principle of social identity is that when consumers engage in uncertain and risky buying behavior, it is often necessary to refer to people who are similar to themselves and how to act according to others' behavior.

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The key to selling P is to stimulate < a href= "//www.sjfzxm.com/news/index_c.asp > social identification < /a >, that is, to create a popular consumption trend, which can not be achieved only by personal strength.

If you want to succeed, you must first create an excellent team. It has become a consensus among the sales people. The strength of the team is unlimited. "People gather firewood is high" and "unity is strength". These are all about team strength.

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< p > an excellent sales team can enable second rate employees to make first-class performance, so that first-class employees show a super class level.

No matter how capable a person is, his energy, physical strength and ability are limited. Only when a group of people contribute themselves wholeheartedly, can the limited ability be integrated into a huge force. Each person's ability will interact with each other because of the combination, so that they can interact with each other and complement each other, so that the team can create miracles.

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< p > success requires strong teams, because mediocre teams will only produce mediocre results.

The key to successful marketing is to build the team into an excellent team to maximize its effectiveness.

The reason why excellent enterprises are excellent is that because of this understanding, the dream marketing companies are always seeking to build an efficient team.

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< p > how to build an efficient team to maximize the team's effectiveness, I share the following two points with my friends.

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< p > < strong > (1) integration team goal < /strong > /p >

People who work for their goals will work longer and harder than others who work for P.

Therefore, the common goal must be suitable for every employee's dream, and effective management measures should be taken to motivate employees to strive wholeheartedly for the realization of this common goal.

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< p > excellence team enables employees to integrate personal goals and team goals.

Employees are from all corners of the globe, and their backgrounds, experiences, personalities and abilities are different. The motives and goals of joining the team are different. Personal goals are likely to affect team goals and goals, and team goals are the outputs expected by the whole team, rather than individual goals. Therefore, the first step in building a team is to guide different goals of employees, integrate them together, and motivate employees to work spontaneously to achieve their goals.

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< p > let employees fully understand that only the realization of team goals is the premise and condition for achieving personal goals. Through persuasion and education, we reach a consensus that we need to develop measures to enable employees to share the results of team goals.

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< p > there is a misunderstanding in the current sales team construction. Although everyone is shouting about the importance of the team in chorus, they are encouraging individual heroism.

In the sales mode, employees' compensation incentive mechanism is based on personal performance and basically has nothing to do with team performance. This kind of reward for self centred individual efforts can easily result in excessive competition among employees, and compete with each other for customer resources, so as to affect the whole team's goals.

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< p > you should know that although team performance is made up of personal achievements, everyone's performance can not be completed independently. Each employee's sales behavior and achievements are mutually influenced and mutually supportive, and they can not do without the help of lecturers, chairs and meetings.

Therefore, we must start from the team point of view when formulating a reward and reward mechanism.

At present, there is a popular "532 assessment model" in the world, which is more suitable for team sales oriented marketing mode.

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< p > the so-called "532 assessment model" is suitable for the allocation of the interests of individuals, small teams and large teams in the proportion of "5", "3" and "2".

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< p > 532, the "532" in the performance appraisal model refers to the assumption that the sales commission of a single item is "10", of which the personal benefit part is "5". The benefit part of the small team (individual department or group) is "3", and the benefit of the large team (the whole company or business department) is 2. The 532 performance appraisal model is an interest binding scheme for individuals, small teams and large teams according to the personal "5", the small team "3" and the large team "2" ratio.

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< p > 532, the performance appraisal model avoids the vicious competition among employees who pay too much attention to their personal interests, induces employees to cooperate with each other and supports them, and makes concerted efforts, respecting the individual value and taking into account the interests of the team.

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< p > 532, the performance appraisal model embodies a train of thought and a method.

When designing the assessment plan, it is not necessarily rigid "532". It can also take "721" and "433" according to the specific nature of the work and according to the contribution of staff's personal value.

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< p > only with material rewards and moral spirit education, can we combine the different objectives and team goals of our employees, with the same direction and the same goal, so that all the staff members are willing to go all the way to one place, so that we can truly win the competition and become a team of steel and iron sales.

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< p > < strong > (2) to build a harmonious < a href= "//www.sjfzxm.com/news/index_c.asp" > team relationship < /a > /strong > /p >

< p > the team is made up of human beings, where there is a relationship between people, which is determined by human nature.

There is a positive relationship between solidarity, friendship, cooperation, mutual assistance, and so on. There are also negative relationships, such as conflict, contradiction, selfishness, intrigue and so on.

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< p > excellent team is not only a strong positive relationship atmosphere, the staff live in harmony, trust each other, promote each other, work positively, and the energy released by the team is greater than the sum of individual effort.

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< p > on the contrary, if the team is full of mutual suspicion, dismantling, conflicting and internal friction, employees will not be at ease, lack of team spirit, and can hardly cooperate with others. They will always consider their own private affairs. Even if they have a little talent, they will hardly be able to perform and they can not create the proper performance for the team, and the result is surely personal and team lose.

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"P > building a positive relationship team is what we all look forward to, but what we need to pay attention to is that excellent teams often have two relationships:" sales business as the main line, performance oriented working relationship "and" interpersonal communication as the main line and good friend oriented life ties ".

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< p > life relationship is the foundation of working relationship. Working relationship is the purpose. Good life relationship is the lubricant of working relationship, it can ease the tension caused by competition, resolve conflicts and promote the development of working relationship.

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< p > but you can't build a team relationship with the simple development of a good friend life relationship. The real test of excellent team relationship is not "can we live in harmony"; emphasis is on performance rather than consistency.

If a good interpersonal relationship is not rooted in the sense of satisfaction and harmonious working relationship brought about by good performance, it is just a fragile interpersonal relationship, which will lead to team spirit and can not motivate employees to grow up, but only make them compliant and withdrawn.

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< p > establishing good working relationship mainly depends on leadership behavior of team leaders and scientific and effective communication and incentive mechanism.

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< p > leadership behavior mainly refers to the way and method for team leaders to lead team members to achieve common goals.

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< p > the main way of work of the sales team leader is very natural and clear. That is to change the leader's will into team spirit through the form of meetings, and then firmly implement it.

A good leader must be a good leader at meetings. An excellent sales team often convenes meetings such as stimulating meetings, heated meetings, and procedural meetings.

Excellent team meetings should be a group of brainstorming sessions.

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< p > team leaders, through meetings, stimulate the enthusiasm of members, build consensus and draw reasonable and effective insights from everyone's wisdom, so as to formulate marketing strategies and advance routes for the team.

This should be the "law of harmony" for team development.

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< p > some people say that it is unquestionable to build excellent teams and communication is very important.

Team members will inevitably produce conflicts and conflicts.

Therefore, we must strengthen close and effective communication between the teams and promote mutual understanding, mutual help and mutual communication among members so that members can play their most important role in achieving the overall goal of the team.

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< p > communication is the essence of building a team relationship. To achieve effective operation of a team, it is necessary to make the team full of vitality and vitality. It depends on the ability to know the truth and the quick response. It depends on the information, agreement and cooperation between team members.

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< p > good communication can also resolve contradictions, clarify doubts, eliminate misunderstanding, enable employees to feel the team's respect and trust for themselves, thereby creating a great sense of responsibility, identity and belonging, prompting employees to work with a strong sense of responsibility and dedication.

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Besides P, communication and collaboration can also achieve the sharing of intellectual resources among team members and promote knowledge innovation.

Let excellent staff perform better and help other members of the team to make progress together.

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"P", the excellent team manager should put 2/3 of their energy on the construction work relationship, but can not ignore the relationship of interpersonal life. The current sales team has high loss rate, unsteadiness of people's mind, low enthusiasm and great feeling pressure, which is largely related to the disharmony of interpersonal relationship.

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< p > to establish good interpersonal relationships to promote work, the key point is to respect employees and let employees become their "leading roles". Teams should organize activities to create opportunities for staff to feel respected. For example, celebrating birthdays for employees, the protagonist will share with you his life experiences at the banquet, including the growth process of the company.

Regular sports activities, sports competitions, sports teams to inspire team spirit and enhance the sense of team honor of ordinary employees.

You can also hold some speech competitions, focusing on personal ideals, life planning and other topics, so that employees can fully express their inner dreams.

The team should know how to create dreams for everyone. By constantly strengthening these dreams and inspiring employees, it may be true that many dreams come true.

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