Expansion Of Yuhang's Home Textile Industry To Cultivate Yuhang Armani

< p > "why does Armani's" a href= "//www.sjfzxm.com/news/index_c.asp" suit "< /a > can sell tens of thousands of pieces, and the western-style clothes we produce in Yuhang can only be sold to thousands of pieces.

The scale of home textile industry in Yuhang District of Hangzhou city in Zhejiang province accounts for about 1/4 of the domestic textile industry. In the two sessions held in Hangzhou, Zhu Hua, the deputy to the Hangzhou Municipal People's Congress and Yuhang district chief, threw doubt.

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< p > "the root lies in the brand. When people put the brand out, there is no need to worry about the sale."

Zhu Hua made an immediate reply. He thought that the local people in Yuhang were famous for their home textiles show, but their popularity was not enough, so they needed to improve their popularity and cultivate the gold brand.

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< p > according to historical records, as early as the Qin and Han Dynasties, there were more developed silk weaving industries in Yuhang, and became famous silk production and distribution centers in Ming and Qing Dynasties.

Yuhang home textile industry started in the late 1980s. After years of development, its products mainly include curtains, sofa fabrics, bedding, electrostatic flocking, fancy yarns and so on.

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< p > 2013, there were < a href= "//www.sjfzxm.com/news/index_c.asp" > home textile enterprises < /a > 176 in Yuhang District, of which 16 were printing and dyeing enterprises and 160 were pure domestic textile enterprises.

In 2013, Yuhang home textile output value was 10 billion 60 million, an increase of 2% over the same period last year.

Among them, new products with high added value contributed 210 million.

In the year, the sales volume of home textile enterprises was 9 billion 805 million, an increase of 2% over the same period.

On the export side, the export volume of home textile products is 1 billion 166 million US dollars, accounting for 25.02% of Yuhang's total area.

In 2013, Yuhang District passed the qualification reexamination of China's famous cloth city. It is one of the 16 textile and garment industry demonstration bases established by the Ministry of Commerce.

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< p > "generally speaking, Yuhang home textile brand is not strong enough, and its popularity is not enough."

Zhu Hua held an example at his meeting. "When I worked in Hangzhou, all the home textile products, sofa cloth, curtains and so on were bought in Hangzhou. Later, people told me that they were mostly brands of Yuhang. I wondered at that time. How could I not know?" this humorous speech caused laughter in the scene.

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< p > analysis of the reasons why Yuhang home textile brand has little influence, Zhu Hua believes that the main market position is not clear, brand awareness is not strong enough, "home textiles" category is complex, consumers can hardly grasp the key in a short time.

"Yuhang home textile products Lisa release is the best, it is better to create a brand of sand first, do the best in China, that is not far away from the first place in the world."

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< p > at this point, < a href= "//www.sjfzxm.com/news/index_p.asp" > Yuhang < /a > the local brand "Olympic" is good, this brand is China's well-known trademark.

When most home textile enterprises are committed to seeking dividends from overseas orders, Otas quickly touches the market positioning, focuses on the development and production of high-end sofa fabric products, insists on walking on two legs of foreign trade and domestic trade, constantly reducing the gap with foreign products, and has a good reputation both at home and abroad.

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At the same time, Zhu Hua thought, "if every enterprise finds the direction of fragmented differentiation, it can form healthy competition and achieve sustainable development." P

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< p > when talking about the situation of home textiles in Yuhang, Zhu Hua from time to time compares Jiaxing, Haining with Xu village.

Haining Xu Cun is a famous national textile town with home textile industry. It is one of the major home textile products sourcing centers in the world.

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< p > Zhu Hua believes that the successful experience of home textiles in Haining Xu Cun is that the town started its brand management very early and the industry has a good interaction with the market.

"Home textiles" is a traditional superior industry. Now the problem is: upgrading traditional industries and increasing the added value of industries.

What is upgrading? What we need to do is to do well in the "four to three" project, carry out brand building, increase the content of science and technology, and innovate the marketing mode.

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< p > Zhu Hua pointed out that lengthening the vertical industrial chain and integrating the horizontal industry chain is a great article. Only by making great efforts in technological pformation, market expansion and brand building, can we create the Yuhang home textile gold brand in order to make the traditional textile industry rejuvenate and vitality again.

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