Online Banking Is Hot And Banks Are Following Suit.

< p > > after the upgrading of the "Jinbao" of China's industrial and commercial a href= //www.sjfzxm.com/news/index_cj.asp bank > /a, the reporter learned from people familiar with the matter that the monetary fund product "Ruyi Bao" launched by the Minsheng Bank's direct bank has entered the final stage of testing and will be selected online in the near future. < /p >
< p > it is reported that this is an internet financial product based on IMF, which can realize T+0 real time remittance. It has the characteristics of low threshold investment and ready access. It shows a distinct Internet financial attribute. < /p >
< p > the introduction of all kinds of "treasure" in the banking industry stems from the response of Internet companies to enter the financial field. < /p >
< p > prior to this, the leading product of the banking industry, the industrial and commercial bank's financial product "Jinbao" has also been upgraded, and the product is more convenient in access. Some banks have also launched T+0 financial products, which have realized quick redemption and real-time cash withdrawals. < /p >
< p > in the view of Lu Qianghua, general manager of China Association for payment and liquidation, "a href=" //www.sjfzxm.com/news/index_c.asp > Internet < /a > enterprises enter the field of payment. On the one hand, it will bring convenience and benefits to consumers, and more importantly, it will affect the dominance and use of Bank funds to a certain extent. < /p >
< p > "when more and more depositors transfer their savings to the" balance treasure "financial management account, the right to control this part of the funds is transferred from banks to Internet companies. Although banks have launched all kinds of "treasure" to fight against Internet companies, no matter what the final result is, this is a war in the backyard of the banks, which has little impact on banks. Lu Qianghua said. < /p >
< p > "balance treasure", "wealth management" and all kinds of "treasure" are forming an effect: consumers will expect that if deposits are transferred to all kinds of "treasure", they will bring more benefits. Guo Tianyong, director of the China banking research center of Central University of Finance and Economics, believes that the current bank deposit resources are facing the situation of being caught in the dark. On the one hand, the deposit resources of the middle and high end accounts will be lost through trust, financial management and so on. On the other hand, all kinds of "treasure" of the Internet enterprises have transferred the demand deposits of the low end depositors, and this trend is becoming more and more obvious. < /p >
< p > rough estimate. At present, the savings of residents in China is about 45 trillion yuan, and the scale of Internet financing is currently accumulated by hundreds of billions of yuan, and the proportion of funds transferred out is very small. But it is undeniable that due to the increasing customer stickiness, Internet companies have formed a trend of leveraging bank funds, and the scale and proportion of gold absorption will continue to improve in the future. < /p >
< p > in Guo Tianyong's view, most of the assets allocated to the bank, such as "balance treasure" and "wealth management", can be easily obtained by the agreement deposit which is invested in the bank. In the context of interest rate not yet fully marketization and tight bank financing, if the deposit interest rate control is completely liberalized in the future, money market funds must be allocated to some high-risk areas, which may enter the fate of the US version of the balance treasure PayPal. < /p >
< p > because the essence of all kinds of "treasure" is still fund investment, its prospects are limited by the development space of the capital market. "Yu Ebao's contribution is to establish the wealth of the balance fund, and promote the competition and transformation of the traditional business of the commercial bank. However, under the premise that the capital a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > has not been effectively developed, the survival of the balance treasure will sooner or later be hit by interest rate marketization. Wu Xiaoqiu, a professor at Renmin University of China, wrote that < /p >