Analysis Of The Reasons Why Luxury Goods Sell Well In Macao

< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Macao < /a > has its unique advantage, that is, the casino.

The hot business of casino has led to the sale of luxury goods.

Thanks to the influx of tourists from the mainland during the golden week holiday in October, gambling revenues in Macao hit a record high of 36 billion 500 million yuan (about 30 billion yuan) in October, up 31% from a year earlier in Macao.

During peak hours, a gambling platform will bet at least 1000 Australian dollars (about 800 RMB).

Sales of luxury goods were also driven.

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< p > first look at Macao, it is difficult to understand why it has become a new growth point of luxury brands.

Visitors to Macao are different from Hongkong. Most of them are businessmen from Guangdong and Zhejiang. They are usually dressed in ordinary clothes, mostly men, and young women who like to go shopping in Hongkong and Paris are basically different customers.

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Less than P, luxury stores in Macao are smaller than Hongkong, and do not have so many choices. They seem to be slower than Hongkong in product selection.

Although Hongkong and Macao are duty-free ports, high rents make things more expensive in these two places.

Comparing the price of several cosmetics, we find that things in Macao are not cheaper than those in Hongkong.

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< p > < strong > luxury goods sell well in Macao psychology < /strong > /p >

A casino employee is counting chips in a casino in P, Macao.

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< p > but Macao has its unique advantage, that is, gambling.

The casino's hot business led to luxury goods less than a href= "//www.sjfzxm.com/news/index_s.asp" > Sales < /a >.

Thanks to the influx of tourists from the mainland during the golden week holiday in October, gambling revenues in Macao hit a record high of 36 billion 500 million yuan (about 30 billion yuan) in October, up 31% from a year earlier in Macao.

During peak hours, a gambling platform will bet at least 1000 Australian dollars (about 800 RMB).

In such a big way, the high price of luxury goods is really nothing.

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< p > gamblers will buy some luxuries to reward themselves after winning the money, and feel that the money is easy to come by.

Aaron Fischer, a luxury analyst at CLSA, said that after losing money, men would also buy their wives a balance when they feel guilty.

There is a luxury industry insider who likes gambling in Macao. After losing a lot of money, he thinks that there will be a change in his mind within one or two hours.

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< p > another person who wants to buy "a href=" //www.sjfzxm.com/news/index_s.asp "jewelry > /a" after losing money.

The manager of a Macao store with a world-class luxury brand told me that a Chinese woman walked in and picked up a jewellery and asked him if it could bring good luck. The French did not hesitate to say, "of course, the larger the gem, the more effective it is."

The manager also revealed that although the scale of several stores in Macao can not be comparable to that of Hongkong, sales can also rank the top ten in the world.

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Huang Shaoji, managing director of P Zhou Dafu, said that when the Hongkong stock market plummeted, their business would be good. Maybe it was because someone felt that they had lost so much, so it was better to buy what they had always wanted.

Over the past three years, Zhou Dafu's sales growth in Macao has been faster than that in Hongkong.

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< p > to see the experience of Las Vegas, it is not surprising that luxury sales in Macao are popular.

Gambling revenues have fallen to 40% of total revenue there, and shopping has become a major source of income in Las Vegas.

In Macao, gambling revenue still accounts for more than 95% of the revenues of several major casinos, so there is still room for development.

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< p > like Las Vegas, now Macao Casino also tries to divert tourists and attract more family guests to achieve synergy.

Some casinos have built new facilities such as 3D cinema, pedicure and children's entertainment rooms, which may further boost retail sales.

Bain consulting 2013 luxury report shows that in the Greater China region, luxury sales in mainland China and Taiwan are not ideal this year, but Hongkong and Macao continue to benefit from the opening of Chinese tourists and new stores.

Macao has not yet been able to challenge the status of Hongkong shopping paradise. However, due to the continued prosperity of the gambling industry, Macao has become the global a href= "//www.sjfzxm.com/news/index_c.asp" luxury goods /a business.

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