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Suning Sports Outdoor 7 Cities Start Investment Promotion

2014/4/20 16:36:00 95

SuningOutdoor BrandInvestment Promotion

< p > it is understood that up to now, more than 2500 businesses have signed up, and the number of applications has exceeded expectations. Suning is speeding up the audit process to ensure that high-quality merchants will be settled as soon as possible.

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< p > < strong > > 7 big cities turn round to put on investment big play. Within one week, the registration business exceeds 2500 households < /strong > < /p >.


This year is a sports year. Reporters learned from Suning that Su Ning has focused on sports marketing this year. There have been rumors that Suning is developing brand cooperation with a football club in Europe. The outdoor sports promotion conference of P is also an important step in Suning's sports marketing to seize the market opportunities.

It is learnt that after the Xiamen sunning sports outdoor investment conference held in April 8th, Suning opened the curtain of the whole country's < a href= "//www.sjfzxm.com/news/index_c.asp > /a >, and held a regional investment promotion meeting in Shenzhen, Fuzhou, Beijing, Shanghai and Guangzhou in 7 cities.

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"P," according to Suning Yuntai related person in charge, Suning's sports outdoor investment team is basically moving to a city one day. "Every day's journey is very compact. When the Xiamen investment conference just ended, we went to Shanghai and Guangzhou to prepare for the second day recruitment conference.

Although Suning only held outdoor sports promotion in 7 key cities, it attracted many businessmen from neighboring provinces and cities.

Take the Guangzhou Investment Promotion Association as an example, many merchants in Foshan and Jiangmen flew to sign up on that day.

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< p > as of April 15th, Suning a href= "//www.sjfzxm.com/news/index_c.asp" > sports outdoors < /a > the number of commercial applicants has exceeded 2500, and the number of Guangzhou regional business applications has exceeded 1000, ranking the first in the country; the number of Fuzhou regional business applications has reached nearly 800, ranking second; the number of East China regional commercial applications has reached 480, ranking third.

"This number is still rising.

In the light of the principle of selection and optimization, we chose only 2500 merchants to enter the first batch.

However, merchants who are temporarily unable to enter will not be anxious. As long as we qualify for registration, we will arrange for the second batch to be settled as soon as possible.

Sunning Yuntai leader stressed.

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< p > < strong > famous brands compete for online brand development. < /strong > < /p >


< p > it is understood that the merchants who enter the Suning sports outdoor platform have distinct regional characteristics. There are special sports brands such as < a href= "//www.sjfzxm.com/news/index_c.asp" > XTEP < /a > wolf claw and Pathfinder.

At the same time, vertical websites such as Xujiahui, Yu, Nao, Nao, and so on have also signed up to join the Suning sports outdoor platform.

According to sources, Lining, Anta, New Balance, camel, Keller stone and other sports outdoor famous enterprises are also actively contacting Suning, and are about to join Suning Yuntai.

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"P," said sunning Yuntai responsible person. Localization operation is one of the important strategies of Suning open platform. Guangzhou, Shanghai, Shenzhen and other regions have the highest number of netizens, large market scale, and advanced manufacturing industry. They are the largest gold mine of Suning sports outdoor platform.

For merchants, Suning will not only take the "three exemption" policy of permanent annual fee waiver, platform free use fee and no commission, and Suning will also award a advertising fee of $10 thousand for businesses completed in April and May, providing a great deal of preferential policies for merchants.

In addition, sports outdoor businesses will only pay 10 thousand yuan of margin standard, which is far lower than other electronic business platforms.

It is worth mentioning that suning.com sports outdoor channel has been in the rush of preparation, and is expected to be launched in mid May.

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"P," Su Ning's official said, "Suning has set up sports outdoor areas in 100 stores nationwide to provide display and experience services for some new, unusual and special sports products.

At the same time, for some sports new products, explosions and exclusive brands, Suning will also provide terminal one to one referral service. All qualified products will be recommended and introduced by salesmen in 1600 stores nationwide, which has brought great convenience to merchants.

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